Chubu events

Experience the Yaniba Matsuri in Sado! Witness the powerful Oni-daiko drumming and the majestic O-shishi dance at the historic Hakusan Shrine.

Sep 20Starts in 3 days

Experience the authentic brilliance of Noh at the historic Shiizaki Suwa Jinja Noh Stage. Enjoy a special night of Sado's traditional culture without the need for prior reservations.

Sep 22Starts in 5 days

Experience the powerful Dai-shishi lion dance! Join the traditional autumn festival in the beautiful western village of Sawasaki, Sado.

Sep 27

Experience the heart of Sado at Sado (310) Gashima Fes 2026! Join special guest Kee [Shimauchi] for a day of incredible food, culture, and island energy.

Oct 3

A special autumn night event featuring illuminated autumn foliage and a night museum experience at Gyokusuien and Tanimura Museum.

Oct 15

A lively autumn market at Kagura Ski Resort featuring gourmet food trucks and handmade craft workshops! Enjoy the beautiful nature of Niigata with your friends and family.

Oct 31

A special string ensemble concert celebrating the 60th anniversary of the Ryokan Memorial Museum. Enjoy a variety of music from classical to popular hits for free in a serene museum setting.

Nov 2

Indulge in the local flavors and music of Saito City! Don't miss the chance to enjoy breathtaking autumn scenery and a spectacular fireworks display in Saitobaru. A perfect seasonal getaway for food and culture lovers alike.

Nov 7 – Nov 8

Spend a magical evening listening to acoustic music in a beautiful Japanese garden. Experience a moment of pure tranquility and luxury under the night sky.

Nov 13

約50万株のトビシマカンゾウが咲き誇る、佐渡島・大野亀の初夏限定の絶景。朝の光の中で見る黄色い絨毯は圧巻です！

May 30, 2027

A world-class art festival set in the beautiful satoyama of Niigata. Discover a unique journey through art nestled in nature. Use a rental car or bicycle to explore the vast landscape and feel the breath of art in the wild.

Jul 17, 2027 – Nov 7, 2027

The sight of fire illuminating the dark shrine is truly breathtaking. It is a must-see for travelers seeking the intense energy and mystical beauty of traditional Japanese festivals.

Jul 17, 2027

Experience the scale of the Kashiwaki Umi no Dai Hanabi Taikai! Enjoy massive fireworks launched from the sea and the vibrant energy of a three-day traditional Japanese summer festival.

Jul 24, 2027

豪華な屋台と花火が融合する、直江津の熱い夏！伝統的なお囃子の音色とともに、日本の夏祭りの醍醐味を体験しましょう。

Jul 26, 2027

Experience the thrill of the Sengoku era! Don't miss the majestic warrior parade and the intense Kawanakajima battle reenactment. A must-see historical spectacle in Joetsu for every history lover.

Sep 13

A spectacular Sado festival featuring Oni-daiko drumming and Yabusame horseback archery. Don't miss the mystical night rituals!

Sep 12 – Sep 13

Experience the world's largest 4-shaku fireworks! The Katakai Matsuri in Ojiya, Niigata, offers a legendary and unforgettable spectacle.

Sep 11

Enjoy a luxurious time connecting with books at a winery surrounded by beautiful vineyards. A perfect retreat for the soul.

Sep 6

Watch the powerful 'oshagiri' floats race up the hills! Experience the traditional songs and high-energy spirit of the historic Senami port town.

Sep 3

Experience the Ojiya Matsuri! Enjoy a breathtaking 7,000-shell fireworks display and the magical lantern parade in Ojiya.

Aug 21 – Aug 23

A gentle exercise program for seniors at Sanjo Higashi Kominkan. Stay active and enjoy a healthy lifestyle through community-based wellness.

Aug 21

Create your own beautiful floral arrangement using seasonal blooms. A relaxing workshop perfect for beginners and lovers of nature.

Aug 19

Come enjoy the vibrant energy of Aga with special guest performances and a stunning fireworks display!

Aug 15

Relive the Sengoku era! The Kenshin-ko Festival features powerful warrior processions and a dramatic battle reenactment. Experience the heroic spirit of Uesugi Kenshin in Joet City.

Aug 15 – Aug 16

Enjoy a spectacular night of fireworks, food trucks, and traditional Bon Odori dancing! Experience the magic of a Japanese summer at the Okuaga Kanose Furusato Matsuri.

Aug 13

Watch the next generation of curling stars! Experience the intense strategy and high-speed action of Japan's top junior players at a premium ice arena in Niigata.

Jul 24 – Jul 26

Experience the creative journey of Tadashi Kawamata through documentary projections and live studio sessions at the Tsumari Archive Center.

Jul 19 – Aug 30

A unique opportunity to experience traditional Hakka music. Enjoy a captivating vocal performance by two artists that brings scenes of daily life to life through song.

Jul 18 – Jul 26

Witness Niigata's top athletes at the 80th Niigata Athletics Championships! Watch the intense battle for National Sports Festival selection at Denka Big Swan Stadium.

Jul 18 – Jul 20

A special tour through the Japan Heritage sites of Sanjo, Niigata. Connect with the ancient past through hands-on experiences and deep historical insights into Japan's origins.

Jul 12

Celebrate spring at Hakusan Jinja in Niigata with cherry blossoms, spirited Mikoshi parades, and traditional dances. A beautiful way to experience authentic Japanese culture!

Apr 12 – Apr 18

A special autumn event in Toyama featuring colorful Kiba-cosmos blooms, delicious food trucks, and lively festival stalls. Take a gondola ride to enjoy the stunning seasonal scenery and a relaxing time in nature.

Sep 12 – Oct 12

Toyama Machinaka Market: Etchu Ote Ichiba brings local food and crafts to central Toyama City. Easily accessible by tram, it's a must-visit during your Toyama trip.

Sep 27

A vibrant market in the heart of Toyama City featuring fresh local produce, unique goods, and regional culture. Enjoy a special day experiencing the seasonal flavors of Toyama.

Sep 27

A spectacular Toyama tradition featuring 13 ornate floats. Don't miss the colorful daytime parades and the breathtaking sight of the illuminated lanterns at night.

Sep 30 – Oct 2

A special charity concert held at Kokutai-ji Temple in Toyama. Immerse yourself in a serene musical experience while supporting a meaningful social cause.

Oct 19

Toyama Machinaka Market (Etchu Ote Ichiba) is a local market in central Toyama City featuring regional food, crafts, and culture. A must-visit while exploring the city.

Oct 25

Experience music, gourmet food, and shopping at ONE PARK HANGOUT FES 2026! Held on November 3, 2026, at Mitsui Outlet Park Hokuriku Oyabe. Enjoy amazing artists and outlet shopping.

Nov 3

Enjoy the Toyama Machinaka Market: Etchu Ote Ichiba in central Toyama City, featuring local food and specialties. It is a great way to experience Toyama's culture alongside museum visits and streetcar tours.

Nov 29

Enjoy a variety of seasonal local ingredients and specialties at the Toyama Machinaka Market (Etchu Ichiba). It is a wonderful opportunity to experience the local food culture in the crisp winter air. Make this lively market a special part of your Toyama trip.

Dec 13

Witness the epic collision of 6m tall lanterns! Experience the intense energy and traditional spirit of the Tonami Yotaka Matsuri in Toyama.

Apr 9, 2027

Experience the breathtaking Takaoka Goshamayama Festival, a UNESCO Intangible Cultural Heritage. Witness the magnificent illuminated floats and the timeless beauty of Toyama's historic streets.

May 1, 2027

A stunning Toyama tradition featuring magnificent floats decorating the streets. The contrast between the intricate daytime carvings and the magical 'Chochin-yama' lantern display at night is truly breathtaking.

May 3, 2027

Experience the breathtaking beauty of the UNESCO-listed Johana Hikiyama Festival. Don't miss the sight of the magnificent floats and the enchanting lantern-lit streets of Nanto, Toyama.

May 5, 2027

Experience the grandeur of the Fushiki Hikiyama Festival, where ornate floats and local passion bring history to life. A must-see for lovers of traditional Japanese culture.

May 17, 2027

Experience the intense 'Kenka Matsuri' in Toyama! Witness the spectacular sight of illuminated floats clashing in the night.

May 17, 2027

400年の歴史を持つ高岡の伝統祭礼。千本格子の町並みに灯るちょうちんと、情緒あふれる「弥栄節」の踊りは必見です。日本の伝統美を感じる特別な夜を過ごしません。

Jun 19, 2027

A stunning Japanese festival featuring thousands of bamboo decorations and glowing red lanterns. Don't miss the magical night scenery and traditional folk dances.

Jul 3, 2027

Witness the 16m-tall 'Tatemon' lanterns dance through the night! This UNESCO-recognized festival features a breathtaking, spinning light display that is a must-see in Toyama.

Aug 6, 2027 – Aug 7, 2027

Experience the charm of Toyama's mornings at the Toyama Nomi no Ichi. A special monthly market for finding antiques and handmade goods.

Sep 6

A market held at Toya Marche, directly connected to JR Toyama Station. Enjoy shopping for local sake, famous sweets, and beautiful traditional crafts during your travels. Highly convenient and perfect for souvenir hunting.

Aug 22

A magical night wrapped in candlelight. Experience the stunning night views of Toyama at Iox Arosa.

Aug 8 – Aug 15

Experience the Tatemon Matsuri at Suwa Shrine, a traditional ritual for a bountiful catch. Immerse yourself in the local energy and the blessings of the sea this August in Toyama.

Aug 7

A historic summer festival in Toyama featuring massive fireworks and star mines. Witness a breathtaking display of light and color that honors the past while praying for a peaceful future.

Aug 1

Enjoy 2,000 fireworks and the magical 'Underwater Star Mine' against the backdrop of the Kaio Maru sailing ship at Kaio Maru Park.

Jul 26

Enjoy a wonderful day exploring local flavors and handmade crafts at this bustling market in Toyama. It is a perfect way to experience the local culture and atmosphere during your visit to the city.

Jul 26

Discover the enchanting Furusato Ryugu Matsuri in Namikawa, Toyama. This special event blends local traditions with a magical summer atmosphere, offering a perfect way to experience the beauty of a Japanese summer night.

Jul 18 – Jul 19

Escape to the summit for an unforgettable night. After gliding through the dark mountains, enjoy the spectacular view of the stars and city lights with a special drink in hand at the mountain terrace.

Jul 18 – Aug 1

Celebrate the 20th anniversary of painter Toshio Hirakawa's passing. Explore his profound depictions of life's essence at the Toyama Prefectural Suiboku Museum for a truly moving artistic experience.

Jul 17 – Sep 6

A large-scale cultural festival in Toyama featuring music, art, and theater. Experience the rich local culture of the region.

Jul 11