Joetsu Matsuri (Naoetsu District)
上越まつり（直江津地区）
Experience the vibrant energy of Naoetsu with grand floats and spectacular fireworks!Joetsu Matsuri is a massive summer festival held annually in late July in Joetsu City, Niigata Prefecture.
Read the guideAbout Joetsu Matsuri (Naoetsu District)
- 豪華な屋台（山車）の観覧: 19台もの屋台が街を練り歩く姿は圧巻です。特に舟形の屋台のデザインに注目してください。
- 花火との融合: 7月26日の夜は、花火と屋台が同時に楽しめる特別な夜となります。
- 伝統的なお囃子: 各町内ごとに異なるリズムや音色の違いを感じながら、祭りの熱気を体験してください。
- フィナーレの儀式: 最終日の「御饌米奉納」は、祭りの締めくくりとして非常に重要な場面です。
Photo gallery
All photosSchedule
July 26, 2027
Weather forecast
Mon
8/3
29°/25°
16%
Tue
8/4
32°/23°
2%
Wed
8/5
32°/23°
10%
Thu
8/6
31°/25°
25%
Fri
8/7
32°/26°
67%
Sat
8/8
29°/25°
68%
Sun
8/9
29°/24°
49%
Plan your stay & activities
Before & After the Event
Japan Heritage & Ancient Ruins Tour
A special tour of the Japan Heritage sites in Sanjo, Niigata. Immerse yourself in Japanese history and discover the ancient roots of the region.
Held in the same area in 2026-07
Hong Kong House 2026 Opening & Exchange Event
A special event to experience traditional Hong Kong Hakka music. Enjoy authentic vocal performances that reflect the essence of daily life.
Held in the same area in 2026-07
Tadashi Kawamata: KAWAMATA PROJECT DOCUMENT VIDEO 2
Experience the creative journey of Tadashi Kawamata through documentary projections and live studio sessions at the Tsumari Archive Center.
Held in the same area in 2026-07
