Shikoku events

Don't miss the samurai procession! Experience the historical romance and beautiful nature of the Iya Heike Festival in Tokushima.

Feb 19, 2027

Don't miss the 7m-tall pyramid of Hina dolls! Experience the breathtaking sight of over 20,000 dolls in person.

Mar 1, 2027

Experience the powerful Shinka Taisai at Oasa Hiko Jinja, where traditional wooden charms are cast into sacred flames during the Setsubun season.

Mar 12, 2027

Witness the breathtaking pink moss phlox carpet! Capture unforgettable spring memories at this stunning scenic spot.

Apr 30, 2027

Experience the Gukuro Matsuri in Yoshino River City, Tokushima. This special summer event features colorful parades celebrating the life of Soga Noie Gokuro and a lively street market atmosphere perfect for a summer night out.

Jun 27, 2027

A summer festival featuring fireworks and water activities along the Shinmachi River! Enjoy indigo dyeing and SUP.

Jul 13, 2027

Experience open water swimming in the beautiful ocean of Kaiyo, Tokushima! Choose between 2.1km or 3.7km courses to feel the power of the Pacific.

Oct 25

Don't miss the giant Ise Ebi Mikoshi and the exciting lobster toss! Enjoy fresh seafood and the vibrant spirit of Tokushima at this special one-day festival.

Oct 25

Massive fireworks blooming directly overhead! Experience spectacular star mines and traditional festivals in Komatsushima. A perfect autumn night in Tokushima awaits.

Oct 6

A special night of full moon magic and Awa Odori rhythms. Experience the powerful Muso-ren dance at Awa Odori Kaikan.

Oct 4

Join the Animal Welfare Gathering on September 23 at Tokushima Zoo! It is a perfect day for families to learn about the importance of coexistence and the beauty of animal life.

Sep 23

Kamojima Awa Odori takes place on August 16, 2026, in front of JR Kamojima Station. This special one-night event features powerful traditional dances and numerous food stalls, offering a perfect way to experience the heat and excitement of a Japanese summer festival up close.

Aug 16

Experience the energetic Ikeda Awa Odori from August 14–16, 2026, near JR Awa-Ikeda Station in Miyoshi, Tokushima. Feel the heartbeat of the Awa region through its traditional dance!

Aug 14 – Aug 16

Awa Odori is the soul of Tokushima's summer. For the best view of the powerful dances, we recommend booking a seat at a paid viewing area. Since venues may vary by date, please check the official website for details before your visit!

Aug 11 – Aug 15

Experience the magical Naruto Summer Festival! Enjoy the spectacular fusion of music and fireworks at Naruto Otsuka Sports Park.

Aug 9

Experience the traditional Naruto Awa Odori! Feel the dynamic dance and rhythmic energy in person. Remember to bring cash and heatstroke prevention items to enjoy this quintessential Japanese summer festival.

Aug 9 – Aug 11

Celebrate the 50th Ishii-cho Noryo Natsu Matsuri on August 1, 2026, from 18:00 to 21:00. Experience the local summer atmosphere in Ishii.

Aug 1

A unique art exhibition in Matsumo, Tokushima, featuring T-shirt-themed art. Witness the moment everyday items are transformed into art.

Jul 18

Celebrate the start of the summer swimming season at Osa Beach in southern Tokushima on July 18, 2026.

Jul 18

Retra! Suito Matsuri 2026 at Aibahama Park is a special festival where you can enjoy the vibrant energy of summer alongside a refreshing waterfront breeze. It is a perfect way to experience the local charm of Tokushima during your summer travels.

Jul 17 – Jul 19

The 4th Naruto Town Gourmet Festival in Tokushima is a must-visit food event featuring delicious local ingredients and regional specialties.

Jul 5

Join the NARUTO SHORE MARCHE vol.12 Tanabata Festival on July 4, 2026. This special seaside market celebrates the Tanabata season, offering a wonderful way to experience local charm and the beautiful Naruto coastline.

Jul 4

A wonderful market showcasing the best of Kaiyo's nature and local charm. Enjoy discovering fresh local gourmet treats and unique handcrafted goods in a relaxing atmosphere.

Jul 4

Experience the magical reflection of autumn colors on the water. Enjoy a mesmerizing night at the historic Ritsurin Garden.

Nov 20 – Nov 29

Experience the stunning autumn colors at the historic Kotohira-gu Shrine. The evolving scenery along the stone steps is a must-see.

Dec 31

Spend a magical spring moment at the historic Kotohira-gu Shrine. The stunning view of cherry blossoms against the sacred shrine architecture is a must-see.

Apr 10, 2027

A vibrant Golden Week celebration near Marugame Castle featuring lion dances, traditional music, and comedy stages for a memorable Japanese festival experience.

May 3, 2027

Discover unique handmade treasures at the historic Motoyama-ji Temple, home to a National Treasure main hall. Experience a beautiful blend of traditional Japanese architecture and modern craft.

Nov 1

Learn the history of Yashima through art! Enjoy free theater and hologram workshops. Note: Workshops are first-come, first-served!

Oct 18

Experience the grandest festival of Kotohira-gu. The 2km-long Omiyuki procession is a stunning spectacle reminiscent of an ancient Japanese picture scroll. A truly special encounter with Japanese tradition.

Oct 9

Experience a traditional autumn in Kagawa with expressive lion dances and the sacred Okacho ritual at Tamura Jinja.

Oct 7 – Oct 8

A unique festival in Seto featuring the massive Nippon Maneki Neko 100 Exhibition, cat-themed makeup, and delicious seasonal food!

Sep 26 – Sep 27

The 14th Maekabu Theater Festival transforms Takamatsu into a vibrant stage. Discover unique theatrical works and experience the intense energy of live performance in the heart of Kagawa.

Sep 19 – Sep 20

A must-attend event for anime song fans! Enjoy high-energy live performances from iconic artists like angela, GRANRODEO, and i☆Ris in the beautiful natural setting of Nagano. Don't miss this special two-day outdoor festival experience!

Sep 19 – Sep 20

Experience powerful dancing and spectacular sea-based fireworks! Make unforgettable summer memories at the Marugame Basara Festival.

Aug 24

Don't miss this breathtaking display of 6,000 fireworks! Experience the grand finale of summer in Takamatsu and witness the stunning lights over the water with your own eyes.

Aug 16

Dive into the beautiful sea of Shodoshima with SUP and marine sports! Starting from the clear Olive Beach, we offer programs perfect for beginners and kids. Enjoy a special moment against a breathtaking backdrop.

Jul 25

Experience the breathtaking autumn colors of Mt. Ishizuchi, West Japan's highest peak. Peak season is mid-October. For a gentler hike, the Urasando Course is recommended!

Oct 4 – Nov 3

Witness the Shirataki Rurihime Matsuri, where children dressed in stunning traditional attire parade through the streets. It is a breathtaking display of local history and folklore you shouldn't miss.

Nov 23

Experience the 10 most sacred days of Mt. Ishizuchi. Witness the divine ascent of the deities and the mystical beauty of Japanese mountain worship.

Jul 1, 2027

Witness the powerful Ushi-oni, sea processions, and stunning fireworks! Experience the tradition and excitement of the Uwajima summer festival in Ehime.

Jul 22, 2027

Witness the 2-ton Taiko-dai in motion! Experience the power and tradition of the Niihama Taiko Matsuri, one of Japan's top three fighting festivals.

Oct 16

Experience the Saijo Matsuri, a celebration of history and community. Immerse yourself in the authentic traditions of the Saijo region.

Oct 12

A special memorial for Masaoka Shiki. Immerse yourself in the depths of Japanese literature at the Matsuyama City Shiki Memorial Museum.

Sep 19

Witness the breathtaking sight of the "Yamano Kami" fire characters and 5,000 lights illuminating the mountainside. A spectacular summer night of tradition, fireworks, and music awaits.

Aug 15

A high-energy 3-day festival blending Samba rhythms with traditional Japanese dance! Experience the vibrant spirit of summer in Ehime.

Aug 11

Experience the powerful and beautiful Onmaku Fireworks in Imabari! A must-see summer night event in Japan.

Aug 4

Witness one of Shikoku's largest fireworks displays! Mitsuhama Hanabi Taikai features a stunning 3D display over the sea. Book your reserved seats early for the best experience.

Aug 1

Witness a massive 10,000-shell fireworks display over Iyo Port! Experience the energy of the local parade and the best of Japanese summer in Iyo City.

Jul 26

A magical summer night in Uchiko featuring floating lanterns, local gourmet food, and traditional Japanese performances.

Jul 25

Experience the high-energy Uwajima Ushiori Festival and Uwaemon Taikai in Uwajima, Ehime. Enjoy the intense Ushiori parades and spectacular fireworks over three days in July. It is a must-see traditional Japanese summer festival.

Jul 22 – Jul 24

The Kima Summer Festival on July 18, 2026, offers a fun-filled evening with bare-handed fish catching, fishing contests, and a beautiful fireworks display to cap off the summer night.

Jul 18

A special tour exploring the museum's backstage with a curator! Includes a Japanese sword lecture and practice session. Don't miss this limited 15-person experience.

Nov 7Starts in 4 days

A special Shichi-Go-San blessing ceremony at Chikurin-ji Temple, where you can pray for your child's growth before Monju Bosatsu. Includes Hoin Kaji and a commemorative gift for a memorable day.

Nov 15

Discover the beauty of the Chigo procession and the historic streets of Nakamura. Spend three special days immersing yourself in the traditions of the 'Little Kyoto of Tosa.'

Nov 22 – Nov 24

Enjoy the best of autumn with fresh Onomi rice, roasted turkey skewers, and more at this local food festival!

Oct 18

Experience the tradition of Tosa cutlery and the humor of the Scarecrow Contest! Enjoy local gourmet and a unique autumn atmosphere in Kochi.

Oct 17 – Oct 18

約4,000発の花火が夜空を彩る、宿毛市の秋の祭典！ステージイベントや豪華芸人のライブも楽しめます。

Oct 13

Run through the historic paths of the samurai in Yusuhara, Kochi! With full, half, and 10km courses, this event is perfect for all levels of runners seeking history and nature.

Oct 11

Experience the thrill of 4,000 fireworks and lively stage shows in Sukumo!

Oct 10 – Oct 12