Shikoku events

Experience the traditional Naruto Awa Odori! Feel the dynamic dance and rhythmic energy in person. Remember to bring cash and heatstroke prevention items to enjoy this quintessential Japanese summer festival.

Aug 9 – Aug 11Starts in 6 days

Experience the iconic Awa Odori in Tokushima! For the best experience, we recommend booking a paid viewing area to see the powerful dances up close. Since venues change depending on the date, be sure to check the official website before you go!

Aug 11 – Aug 15

Experience the energetic Ikeda Awa Odori from August 14–16, 2026, near JR Awa-Ikeda Station in Miyoshi, Tokushima. Feel the heartbeat of the Awa region through its traditional dance!

Aug 14 – Aug 16

Experience the 2026 Kamojima Awa Odori on August 16 in Yoshinogawa, Tokushima. Watch powerful traditional dances by local and famous troupes right in the heart of the shopping street. With many food stalls and an intimate atmosphere, it is a perfect way to experience a Japanese summer night.

Aug 16

Massive fireworks blooming directly overhead! Experience spectacular star mines and traditional festivals in Komatsushima. A perfect autumn night in Tokushima awaits.

Oct 6

Experience open water swimming in the beautiful ocean of Kaiyo, Tokushima! Choose between 2.1km or 3.7km courses to feel the power of the Pacific.

Oct 25

Don't miss the samurai procession! Experience the historical romance and beautiful nature of the Iya Heike Festival in Tokushima.

Feb 19, 2027

Don't miss the 7m-tall pyramid of Hina dolls! Experience the breathtaking sight of over 20,000 dolls in person.

Mar 1, 2027

Experience the powerful Shinka Taisai at Oasa Hiko Jinja, where traditional wooden charms are cast into sacred flames during the Setsubun season.

Mar 12, 2027

Witness the breathtaking pink moss phlox carpet! Capture unforgettable spring memories at this stunning scenic spot.

Apr 30, 2027

Gokuro Matsuri in Yoshinogawa, Tokushima, is a special summer event featuring a nostalgic parade and vibrant street food stalls to celebrate the legendary comedian Soga noie Gokuro.

Jun 27, 2027

A summer festival featuring fireworks and water activities along the Shinmachi River! Enjoy indigo dyeing and SUP.

Jul 13, 2027

Celebrate the 50th Ishii-cho Noryo Natsu Matsuri on August 1, 2026, from 18:00 to 21:00. Experience the local summer atmosphere in Ishii.

Aug 1

A unique art exhibition in Matsumo, Tokushima, featuring T-shirt-themed art. Witness the moment everyday items are transformed into art.

Jul 18

Celebrate the start of the summer swimming season at Osa Beach in southern Tokushima on July 18, 2026.

Jul 18

Retra! Suito Sai 2026 at Aibahama Park is a special summer festival where you can enjoy the vibrant energy of Tokushima alongside the refreshing river breeze.

Jul 17 – Jul 19

The 4th Naruto Town Gourmet Festival in Tokushima is a must-visit food event featuring delicious local ingredients and regional specialties.

Jul 5

Enjoy the NARUTO SHORE MARCHE vol.12 Tanabata Festival on July 4, 2026. A special summer market event by the Naruto coast featuring seasonal Tanabata charms.

Jul 4

A market filled with the natural beauty and local charms of Kaiyo-cho. Discover fresh gourmet food and wonderful handmade goods.

Jul 4

6,000 fireworks and energetic traditional dances! Create unforgettable summer memories at the Sanuki Takamatsu Matsuri, one of Shikoku's greatest summer festivals.

Aug 16