Guide
Towel Museum ICHIHIRO is a unique, world-class facility located in Imabari, Ehime Prefecture, centered around the theme of towels. It is much more than a simple exhibition space; it is a multi-sensory complex where art, shopping, dining, and lush gardens blend seamlessly. This immersive museum offers a space where the beauty of high-quality Imabari towels meets creative artistic expression, providing visitors with a sense of discovery and profound relaxation.
Imabari City in Ehime Prefecture is renowned as one of Japan's premier hubs for towel production. The Towel Museum has been instrumental in redefining the value of towels by combining traditional craftsmanship with modern sensibilities. Rather than treating towels as mere household items, this facility pursues the potential of the towel as a work of art, sharing this unique cultural heritage with the world.
Throughout the facility, you will encounter artistic displays crafted from towels. The delicate techniques and the interplay of texture and art are truly captivating. Additionally, the extensive shop offers a wide selection of premium Imabari towels, making it an ideal destination for finding high-quality souvenirs or gifts.
The facility features a garden area and open-air cafes and restaurants that allow you to feel closer to nature. On sunny days, spending time on the garden terrace is exceptionally pleasant. The museum also hosts seasonal events and topics, ensuring that every visit offers a fresh and new experience.
There are various dining options available to enrich your stay. You can enjoy creative Chinese cuisine at the restaurant, relax at the cafe, or even enjoy a BBQ in the designated areas. For those looking for the perfect gift, the shop offers a premium selection of high-end towels for yourself or your loved ones.
The area around Imabari features beautiful views of the Seto Inland Sea, historic buildings, and various other sightseeing spots. You can use Towel Museum ICHIHIRO as a base to plan a journey through the unique nature and culture of Ehime Prefecture.
The facility is well-maintained for comfort. While there is no specific dress code for viewing the exhibits, we recommend wearing comfortable walking shoes if you plan to stroll through the gardens. Please observe all facility etiquette to ensure a pleasant experience for everyone.