Browse attractions and highlights across Ehime, and build your itinerary around them.
Ehime
Located at the summit of Mt. Ishizuchi, the highest peak in Western Japan, Cho-jo-sha stands at 1,982 meters. The challenging 'Kusari no Gyojo' (chain sections) offers a profound experience for hikers. Visit between May and November to witness its natural and historical beauty.
A stunning spot offering a 360-degree view of the Kurushima Kaikyo Bridge and the Seto Inland Sea islands. Located near major cycling hubs, it is an ideal stop for rest and scenic observation.
A stunning viewpoint overlooking Matsuyama and the Seto Inland Sea! With an elevation of 300m, the summit features an observation deck and a gentle 1-hour hiking course perfect for beginners. Enjoy the changing seasonal landscapes and city views.
A breathtaking high-altitude scenic drive. Enjoy seasonal natural beauty and sweeping panoramic views of the mountains and sea.
The Uwa Kome Museum is a relocated former elementary school where you can experience traditional Japanese life. From the unique 'Zokin-gake' floor-scrubbing activity on its long wooden corridor to the nostalgic classroom and agricultural exhibits, this is a precious spot to experience the authentic…
Mt. Sekizen in spring is a magical place where 3,000 cherry trees meet the stunning scenery of the Seto Inland Sea. The 360-degree view from the summit and the famous 'Celestial Maiden's Robe' cherry blossom tunnel are truly unforgettable.
A beautiful historic district featuring white walls and traditional wooden lattices that preserve the essence of the Edo period. A precious site to experience Japan's history through its architectural heritage.
Experience the thrill of the see-through gondola and the stunning night illuminations of Matsuyama! International visitors can enjoy a special 500 JPY rate for standard gondolas with a passport. For the best views, visit after sunset.
A stunning viewpoint overlooking the beautiful nightscapes of Matsuyama! This comprehensive park is perfect for families, offering seasonal flowers and vast natural beauty. The 'Japan Heritage Night View' is an absolute must-see.
The peak season is mid-November, when the seven waterfalls and colorful maple leaves create a spectacular view. We highly recommend wearing comfortable walking shoes for hiking the trails. It is a perfect destination for nature lovers seeking a peaceful escape.
Garyu Sanso is a renowned scholar's villa. Experience the harmony of traditional Japanese architecture and nature in this serene, beautiful retreat.
A wonderful facility that captures the essence of Tobe-yaki, featuring works from about 80 local kilns. Enjoy a wide variety of exhibitions and shop for beautiful ceramics ranging from traditional to modern styles.
A historic gem in Matsuyama featuring a Muromachi-era main hall. Explore the serene grounds and the legacy of the monk Kuya for a truly peaceful experience.
A breathtaking viewpoint featuring the dynamic Tatara Bridge and beautiful spring cherry blossoms. Perfect for photography and a relaxing break during your Shimanami Kaido cycling trip.
A historic shrine known as the guardian of maritime safety, hosting over 120 annual festivals. Experience the depth of Japanese spiritual culture through traditional rituals and sacred prayers.
A literary museum showcasing the childhood of Masaoka Shiki. A quiet, cultural spot where you can experience traditional Meiji-era architecture and precious manuscripts from Japan's great writers.
Kaizan Park is a famous cherry blossom spot. The summit observation deck offers a breathtaking panoramic view of the islands and bridges of the Seto Inland Sea. Enjoy beautiful night illuminations in spring.
Uchiko-za is currently hosting a special 'Backstage Opening' due to ongoing preservation work. It is a rare opportunity to experience the history and culture of a traditional Japanese theater. We recommend combining this with visits to nearby cultural museums to fully enjoy the history of Uchiko.
A sacred site at 1,400m on Mt. Ishizuchi. Visit Jojusha to experience the pure mountain air and the legendary history of Yakunogyoja. Easily accessible via the mountain ropeway.
大正時代の純フランス風建築が残る、愛媛の貴重な文化財です。歴史的な洋館でのコーヒー体験や、定期的な美術展など、文化的な時間を過ごせます。
「もみじの西山興隆寺」として知られる、紅葉と桜の名所です。歴史ある本堂や文化財が自然の中に溶け込む美しい景観は、四季を通じて訪れる人々を魅了します。
「えひめ自然100選」に選ばれた美しい景勝地。透明度の高いエメラルドグリーンの清流と、四季折々の自然（桜・紅葉）が魅力です。ドライブやキャンプ、川遊びなど、自然を満喫する旅に最適です。
Imabari Castle is one of Japan's three great water castles. Discover its massive moats, towering stone walls, and the beautiful views from the reconstructed castle tower. A perfect spot to experience authentic Japanese castle architecture.
Explore Matsuyama Castle, one of Japan's 12 original surviving castle keeps. Enjoy the stunning stone walls, seasonal beauty, and unique experiences like wearing samurai armor or viewing the illuminated castle at night.
A stunning viewpoint overlooking the Ozu Basin! In spring, 63,000 azaleas turn the mountain pink. Enjoy views of Ozu Castle from the observation deck and relax in a beautiful natural setting perfect for families.
「日本の夜景100選」に認定された絶景スポット！標高350mから望む180度のパノラマは、街の灯りと工場の光が織りなす幻想的な世界です。恋人の聖地としても知られ、夜のドライブに最適です。
A museum showcasing approximately 300 rare pieces of Japanese glass from the Edo to Taisho eras. Enjoy a peaceful moment observing one of Western Japan's finest collections while experiencing the history of Dogo.
A hot spring destination famous for its smooth, skin-nourishing waters. Enjoy a peaceful time surrounded by lush nature and delicious seasonal local cuisine.
A historic fortress site reflecting the Russo-Japanese War era. Explore artillery positions and red-brick bunkers amidst the stunning scenery of the Seto Inland Sea.
Located at the tip of the slender Sada Misaki Peninsula, this lighthouse offers breathtaking views of the Uwa Sea and Seto Inland Sea, including stunning sunrises, sunsets, and distant views of Kyushu.
A profound spiritual site featuring the National Treasure Niomon Gate, a massive Kobo Daishi statue, and the legendary 'Stone' of Emon Saburo. Located near Dogo Onsen, it is a highlight of Ehime tourism where you can enjoy history, culture, and local food.
Isaniwa Shrine is a stunning National Important Cultural Property featuring the rare Hachiman-zukuri architecture. Located near Dogo Onsen, it is a sacred destination perfect for those seeking blessings for childbirth or personal wishes amidst beautiful seasonal landscapes.
A breathtaking historical site known as the 'Pyramid of the Uwajima Sea.' Enjoy seasonal highlights like the potato harvest and summer light-ups, along with delicious local food and unique regional specialties.
The 60th station of the Shikoku Pilgrimage at the foot of Mt. Ishizuchi. A sacred place to refresh your soul amidst beautiful rhododendrons, a historic main hall, and tranquil nature.
A scenic highland plateau featuring seasonal wildflowers and cherry blossoms. Enjoy breathtaking mountain views and a peaceful escape into nature during the spring and autumn seasons.
A breathtaking spot featuring 16,000 plum trees. From late February to early March, the mountainside turns into a sea of pastel blossoms. Enjoy the view from the observation deck and taste delicious local plum-based treats.
Ozu Castle is a place where history breathes. From staying overnight in the castle tower to seasonal night events, an extraordinary experience awaits you.
Discover the mystical beauty of Nametoko Keikoku, home to the 80m Yukiwa Falls and stunning granite riverbeds. Wander the 12km scenic trails to experience breathtaking seasonal colors and a peaceful escape into nature.
The Botchan Karakuri Clock is a symbol of Dogo. Enjoy the enchanting automaton performance every hour and relax in the adjacent footbath to experience the essence of Dogo Onsen.
明治時代の豪商の邸宅。精巧な漆喰彫刻や美しい日本庭園、歴史的な街並みを、外観からゆったりと鑑賞できる貴重なスポットです。
A beautiful botanical garden that changes with the seasons. Experience a healing space surrounded by nature and seasonal flowers like tulips and cherry blossoms.
A stunning scenic spot featuring the 60m-high Modogatake cliff along the upper Doyama River. It is a premier destination for viewing vibrant autumn colors and breathtaking natural landscapes.
A massive valley in Shikoku featuring emerald green waters and stunning autumn colors. A perfect destination for hiking and enjoying breathtaking seasonal landscapes.
A historic shrine featuring a grand stone torii gate and the Shinko-bashi bridge, which preserves traces of the Uwajima Air Raid. The Warei Daisai festival in July is a highlight of local tradition.
A museum where you can trace the world of Ryotaro Shiba's masterpiece, 'Saka no Ue no Kumo,' alongside historical documents. A premier cultural spot in central Matsuyama to understand the progress of Meiji-era Japan.
A precious modernist masterpiece by Kenzo Tange. The dramatic interplay of light and shadow across its pleated structure is a must-see for any architecture enthusiast.
A grand industrial heritage site known as the 'Machu Picchu of the Orient.' Explore unique landscapes featuring walking paths through historical ruins and the remnants of old mining railways.
A stunning viewpoint on the Shimanami Kaido! From the Kengo Kuma-designed observatory, enjoy a breathtaking view of the Kurushima Kaikyo Bridge, the Seto Inland Sea, and spectacular sunsets. A top-tier spot for photography and night views.
An unstaffed station where the blue sea meets the platform. The contrast between the historic wooden station building and the vast Seto Inland Sea creates a stunning landscape that changes beautifully with the trains and the light.
A stunning museum designed by Toyo Ito that harmonizes perfectly with nature. A must-visit for architecture lovers to experience the beauty of Omishima's landscape and modern design simultaneously.
A precious site featuring an original castle tower, Uwajima Castle is a must-visit. Marvel at the stunning stone walls and the imposing architecture that brings history to life.
Visit between mid-February and March to experience the breathtaking contrast of yellow rapeseed flowers and the blue sea. This photogenic spot offers stunning views even from the window of the JR Ai Ai Iyo-nada Line.
A beautiful beach featuring crystal-clear waters with a top 'AA' water quality rating. With well-maintained sandy shores and facilities like foot baths, it is a perfect spot for summer swimming and seaside strolls. Don't miss the breathtaking sunset-colored skies.
A breathtaking scenic spot featuring unique 'pothole' rock formations carved by nature. Experience a mystical atmosphere surrounded by deep greenery and the powerful sounds of the river.
A sacred destination to experience the majestic views and spiritual essence of Mount Ishizuchi.
A historic daimyo garden once used by the Date family. Enjoy a peaceful stroll through a landscape of seasonal irises, wisteria, and diverse bamboo varieties reflected in a tranquil pond.
A historic village characterized by high stone walls built on steep slopes facing the bay. Experience a traditional Japanese landscape that has remained unchanged since the late Edo period.
A luxurious experience where the beauty of Imabari towels meets fine art. With excellent shopping and cafe facilities, it is the perfect place to find high-quality souvenirs and create lasting memories.
A spiritual hub of Ishizuchi Shrine located on a hill overlooking the Seto Inland Sea. Discover majestic architecture, lush nature, and seasonal traditional festivals.
Explore the history of traditional Japanese beeswax production at the Kamiho-ya Residence, a designated Important Cultural Property. Discover unique historical architecture and fascinating industrial artifacts.
