Browse attractions and highlights across Ehime, and build your itinerary around them.
四国八十八ヶ所第45番札所、岩屋寺。巨大な岩壁と原生林に囲まれた、まさに「ワンダーランド」と呼ぶにふさわしい神秘的な山岳霊場です。重要文化財の大師堂や、険しい石段の先に広がる聖なる空間をぜひ体験してください。
A scenic highland plateau featuring seasonal wildflowers and cherry blossoms. Enjoy breathtaking mountain views and a peaceful escape into nature during the spring and autumn seasons.
Located at the tip of the slender Sada Misaki Peninsula, this lighthouse offers breathtaking views of the Uwa Sea and Seto Inland Sea, including stunning sunrises, sunsets, and distant views of Kyushu.
The Uwa Kome Museum is a relocated former elementary school where you can experience traditional Japanese life. From the unique 'Zokin-gake' floor-scrubbing activity on its long wooden corridor to the nostalgic classroom and agricultural exhibits, this is a precious spot to experience the authentic…
A historic shrine known as the guardian of maritime safety, hosting over 120 annual festivals. Experience the depth of Japanese spiritual culture through traditional rituals and sacred prayers.
Mt. Sekizen in spring is a magical place where 3,000 cherry trees meet the stunning scenery of the Seto Inland Sea. The 360-degree view from the summit and the famous 'Celestial Maiden's Robe' cherry blossom tunnel are truly unforgettable.
A beautiful historic district featuring white walls and traditional wooden lattices that preserve the essence of the Edo period. A precious site to experience Japan's history through its architectural heritage.
Imabari Castle is one of Japan's three great water castles. Discover its massive moats, towering stone walls, and the beautiful views from the reconstructed castle tower. A perfect spot to experience authentic Japanese castle architecture.
A sacred destination to experience the majestic views and spiritual essence of Mount Ishizuchi.
A beautiful botanical garden that changes with the seasons. Experience a healing space surrounded by nature and seasonal flowers like tulips and cherry blossoms.
大正時代の純フランス風建築が残る、愛媛の貴重な文化財です。歴史的な洋館でのコーヒー体験や、定期的な美術展など、文化的な時間を過ごせます。
Visit between mid-February and March to experience the breathtaking contrast of yellow rapeseed flowers and the blue sea. This photogenic spot offers stunning views even from the window of the JR Ai Ai Iyo-nada Line.
「日本の夜景100選」に認定された絶景スポット！標高350mから望む180度のパノラマは、街の灯りと工場の光が織りなす幻想的な世界です。恋人の聖地としても知られ、夜のドライブに最適です。
A precious site featuring an original castle tower, Uwajima Castle is a must-visit. Marvel at the stunning stone walls and the imposing architecture that brings history to life.
Dogo Park is a famous spot for cherry blossoms and the historic Yuzuki Castle ruins. In spring, you can enjoy a peaceful stroll amidst blooming flowers and ancient earthen walls. It is a perfect place to experience the history and natural beauty of Matsuyama.
Experience the traditional Uwajima Toro in Ehime. Watch the powerful clash of bulls in a dome-style arena during one of the four annual tournaments or via a private sightseeing session.
A historic village characterized by high stone walls built on steep slopes facing the bay. Experience a traditional Japanese landscape that has remained unchanged since the late Edo period.
明治時代の豪商の邸宅。精巧な漆喰彫刻や美しい日本庭園、歴史的な街並みを、外観からゆったりと鑑賞できる貴重なスポットです。
Explore the history of traditional Japanese beeswax production at the Kamiho-ya Residence, a designated Important Cultural Property. Discover unique historical architecture and fascinating industrial artifacts.
A beautiful beach featuring crystal-clear waters with a top 'AA' water quality rating. With well-maintained sandy shores and facilities like foot baths, it is a perfect spot for summer swimming and seaside strolls. Don't miss the breathtaking sunset-colored skies.
Located in the historic Matsuyama Castle ruins, the Ehime Prefectural Art Museum features a stunning collection of 12,000 works, including masterpieces by Monet and Cézanne. It is a unique cultural destination where you can enjoy both art appreciation and hands-on creative experiences in an atelier.
A stunning viewpoint overlooking the Ozu Basin! In spring, 63,000 azaleas turn the mountain pink. Enjoy views of Ozu Castle from the observation deck and relax in a beautiful natural setting perfect for families.
A breathtaking historical site known as the 'Pyramid of the Uwajima Sea.' Enjoy seasonal highlights like the potato harvest and summer light-ups, along with delicious local food and unique regional specialties.
A historic fortress site reflecting the Russo-Japanese War era. Explore artillery positions and red-brick bunkers amidst the stunning scenery of the Seto Inland Sea.
A breathtaking viewpoint featuring the dynamic Tatara Bridge and beautiful spring cherry blossoms. Perfect for photography and a relaxing break during your Shimanami Kaido cycling trip.
A stunning viewpoint on the Shimanami Kaido! From the Kengo Kuma-designed observatory, enjoy a breathtaking view of the Kurushima Kaikyo Bridge, the Seto Inland Sea, and spectacular sunsets. A top-tier spot for photography and night views.
A sacred site at 1,400m on Mt. Ishizuchi. Visit Jojusha to experience the pure mountain air and the legendary history of Yakunogyoja. Easily accessible via the mountain ropeway.
Uchiko-za is currently hosting a special 'Backstage Opening' due to ongoing preservation work. It is a rare opportunity to experience the history and culture of a traditional Japanese theater. We recommend combining this with visits to nearby cultural museums to fully enjoy the history of Uchiko.
A stunning viewpoint overlooking the beautiful nightscapes of Matsuyama! This comprehensive park is perfect for families, offering seasonal flowers and vast natural beauty. The 'Japan Heritage Night View' is an absolute must-see.
「もみじの西山興隆寺」として知られる、紅葉と桜の名所です。歴史ある本堂や文化財が自然の中に溶け込む美しい景観は、四季を通じて訪れる人々を魅了します。
A luxurious experience where the beauty of Imabari towels meets fine art. With excellent shopping and cafe facilities, it is the perfect place to find high-quality souvenirs and create lasting memories.
A historic daimyo garden once used by the Date family. Enjoy a peaceful stroll through a landscape of seasonal irises, wisteria, and diverse bamboo varieties reflected in a tranquil pond.
A historic temple featuring a National Treasure Main Hall and the legendary 'Uba-zakura' cherry tree mentioned by Lafcadio Hearn. A perfect place to observe Kamakura-period architecture in a serene setting.
A spiritual hub of Ishizuchi Shrine located on a hill overlooking the Seto Inland Sea. Discover majestic architecture, lush nature, and seasonal traditional festivals.
The peak season is mid-November, when the seven waterfalls and colorful maple leaves create a spectacular view. We highly recommend wearing comfortable walking shoes for hiking the trails. It is a perfect destination for nature lovers seeking a peaceful escape.
Isaniwa Shrine is a stunning National Important Cultural Property featuring the rare Hachiman-zukuri architecture. Located near Dogo Onsen, it is a sacred destination perfect for those seeking blessings for childbirth or personal wishes amidst beautiful seasonal landscapes.
A stunning viewpoint overlooking Matsuyama and the Seto Inland Sea! With an elevation of 300m, the summit features an observation deck and a gentle 1-hour hiking course perfect for beginners. Enjoy the changing seasonal landscapes and city views.
「えひめ自然100選」に選ばれた美しい景勝地。透明度の高いエメラルドグリーンの清流と、四季折々の自然（桜・紅葉）が魅力です。ドライブやキャンプ、川遊びなど、自然を満喫する旅に最適です。
Explore Matsuyama Castle, one of Japan's 12 original surviving castle keeps. Enjoy the stunning stone walls, seasonal beauty, and unique experiences like wearing samurai armor or viewing the illuminated castle at night.
A historic 52nd stop on the Shikoku Pilgrimage, featuring a National Treasure Main Hall and an Important Cultural Property Nio-mon Gate. Experience the harmony of traditional architecture and natural beauty in Matsuyama.
Ozu Castle is a place where history breathes. From staying overnight in the castle tower to seasonal night events, an extraordinary experience awaits you.
Located at the summit of Mt. Ishizuchi, the highest peak in Western Japan, Cho-jo-sha stands at 1,982 meters. The challenging 'Kusari no Gyojo' (chain sections) offers a profound experience for hikers. Visit between May and November to witness its natural and historical beauty.
A stunning museum designed by Toyo Ito that harmonizes perfectly with nature. A must-visit for architecture lovers to experience the beauty of Omishima's landscape and modern design simultaneously.
Mount Ishizuchi is the highest peak in Western Japan. From serious mountaineering to easy ropeway access, enjoy the sacred and seasonal beauty of Shikoku's most iconic mountain.
A breathtaking scenic spot featuring unique 'pothole' rock formations carved by nature. Experience a mystical atmosphere surrounded by deep greenery and the powerful sounds of the river.
A stunning 60km route through the Seto Inland Sea. Experience the beauty of the islands via cycling, driving, or a scenic cruise.
Located about 20 minutes by car from Uwaja, Yakushidani Gorge features beautiful waterfalls like Iwato and Yukinowa. Enjoy scenic walks on maintained paths and experience the refreshing sensation of Somen Nagashi in summer. Nearby hot springs offer the perfect way to relax after your hike.
A massive valley in Shikoku featuring emerald green waters and stunning autumn colors. A perfect destination for hiking and enjoying breathtaking seasonal landscapes.
A museum showcasing approximately 300 rare pieces of Japanese glass from the Edo to Taisho eras. Enjoy a peaceful moment observing one of Western Japan's finest collections while experiencing the history of Dogo.
A breathtaking spot featuring 16,000 plum trees. From late February to early March, the mountainside turns into a sea of pastel blossoms. Enjoy the view from the observation deck and taste delicious local plum-based treats.
A breathtaking high-altitude scenic drive. Enjoy seasonal natural beauty and sweeping panoramic views of the mountains and sea.
A stunning destination in mid-June featuring 20,000 blooming hydrangeas. Enjoy a unique monorail ride over a sea of flowers and taste local delicacies like Sansai Udon. Experience the vibrant, colorful nature of early summer in Ehime.
A wonderful facility that captures the essence of Tobe-yaki, featuring works from about 80 local kilns. Enjoy a wide variety of exhibitions and shop for beautiful ceramics ranging from traditional to modern styles.
A historic shrine featuring a grand stone torii gate and the Shinko-bashi bridge, which preserves traces of the Uwajima Air Raid. The Warei Daisai festival in July is a highlight of local tradition.
A precious modernist masterpiece by Kenzo Tange. The dramatic interplay of light and shadow across its pleated structure is a must-see for any architecture enthusiast.
An unstaffed station where the blue sea meets the platform. The contrast between the historic wooden station building and the vast Seto Inland Sea creates a stunning landscape that changes beautifully with the trains and the light.
Shimodomizu Fishing Port is a vital transport hub on the Shimanami Kaido. It offers breathtaking views of the Kurushima Kaikyo Bridge and serves as a convenient starting point for island travel. Experience the natural beauty of the Seto Inland Sea alongside the authentic scenery of a local Japanese…
The 60th station of the Shikoku Pilgrimage at the foot of Mt. Ishizuchi. A sacred place to refresh your soul amidst beautiful rhododendrons, a historic main hall, and tranquil nature.
A stunning scenic spot featuring the 60m-high Modogatake cliff along the upper Doyama River. It is a premier destination for viewing vibrant autumn colors and breathtaking natural landscapes.
A literary museum showcasing the childhood of Masaoka Shiki. A quiet, cultural spot where you can experience traditional Meiji-era architecture and precious manuscripts from Japan's great writers.
