
Guide
Shingu Ajisai no Sato is a beautiful natural park located in Shikokuchuo City, Ehime Prefecture, famous for its approximately 20,000 blooming hydrangeas (ajisai). The sight of colorful flowers densely blooming across the vast mountain slopes is truly spectacular, making it a signature spot for celebrating the arrival of early summer. The area becomes particularly lively during the "Shingu Ajisai Matsuri" (Shingu Hydrangea Festival) held from mid-to-late June.
The greatest highlight of this location is the ability to view the "carpet of hydrangeas" from above using a monorail. Beyond the scenery, you can also enjoy seasonal gourmet treats made with local ingredients, such as "Ajisai-mi Dango" (hydrangea-themed dumplings) and "Sansai Udon" (wild vegetable udon), allowing you to experience the season with all five senses.
The Shingu-cho Kamiyama area has long been blessed with rich natural resources, fostering a culture of appreciating seasonal natural phenomena. This "Village of Hydrangeas" was developed to showcase the region's natural beauty and has become one of Ehime's premier tourist destinations. The annual Shingu Ajisai Matsuri is a cultural event that unites the local community with nature, serving as an important venue to share local culinary traditions.

The primary highlight is the breathtaking color of the hydrangeas covering the mountain slopes. The vibrant gradients of blue, purple, pink, and white against the misty mountain landscape create a highly photogenic view. Additionally, the "Ajisai Monorail" operated during the festival offers a precious perspective of the flowers that cannot be seen from the ground. Gliding slowly through the sea of flowers while feeling the breeze is an unforgettable experience for all visitors.
The best season is from mid-June to late June, coinciding with the Shingu Ajisai Matsuri. We recommend visiting in the relatively cool morning hours or during the afternoon when the light is soft and golden. While hydrangeas often look even more vivid in the rain, please note that the monorail service may be canceled due to inclement weather. As there is no nighttime lighting in this area, we recommend avoiding visits after dusk.

While visiting, be sure to try the local flavors. During the festival, various food stalls offer special items like