The Uwajima Ushioni Matsuri & Warei Taisai is a significant event held every July in Uwajima, Ehime Prefecture, symbolizing the region's history and tradition. The festival features the powerful 'Ushioni' (Ox-Demon) parades, spectacular fireworks displays over the sea, and the traditional 'Warei Taisai' rituals. For three days, the entire city is filled with incredible energy and excitement.
Highlights & How to Enjoy
Key programs to look forward to include:
*Ushioni Parade**: On July 24, enjoy the Children's Ushioni and Adult Ushioni parades. Seeing the Ushioni, dressed in traditional attire, parading through the streets is the heart of this festival.
*Sea Fireworks**: On the night of July 22, a stunning fireworks display will take place over the ocean, serving as one of the festival's major highlights.
*Warei Taisai Rituals**: Experience the traditional side of the festival with events such as the 'Warei Taisai Hashirikomi' (running ceremony) held at night.
*Music & Dance**: The festival also features brass band concerts and the Uwajima Gaia Carnival, bringing music and dance to the streets.
Schedule
The event runs for three days from July 22 to July 24, 2026.
July 22 (Tue)
*19:50~**: Sea Fireworks Display
July 23 (Wed)
*09:50~**: Brass Band, Trumpet Corps, and Prefectural Police Band Concert
The event takes place in the city center of Uwajima, Ehime, including areas around Kisaiya Road.
Item
Details
Main Venue
Uwajima City (around Kisaiya Road, etc.)
Tips for Visitors
To fully enjoy the festival, we recommend checking the schedule and start times in advance. Since the Ushioni parades, fireworks, and the Hashirikomi ritual are concentrated at specific times, it is best to plan your route and viewing spots ahead of time. If you cannot visit in person, an online broadcast is also planned.
Essentials & Etiquette
*Payment**: We recommend carrying cash for food and shopping near the festival area. Credit card availability varies by stall or shop.
*Clothing**: As this is a summer event, wear breathable clothing and comfortable walking shoes. Prepare for temperature changes if staying for night events.
*Reservations**: No advance reservation is required to watch the parades, but we recommend arriving early to secure a good viewing spot due to expected crowds.
*English Support**: Official English language support is not explicitly provided.
*Etiquette**: Please follow local etiquette and avoid obstructing the festival proceedings or causing a nuisance to others.
