Guide
Hokkai Eso Matsuri is a lively summer festival held in the Shin-Aioji Shopping Street of Furano, Hokkaido. The name comes from the idea that Furano is the 'navel' (eso) of the human body. Participants celebrate by painting humorous designs on their bellies and performing a unique, undulating dance that brings immense energy to the streets. It is a highly distinctive cultural event where locals and tourists come together amidst the beautiful nature of Hokkaido.
The main attraction is the sight of dancers wiggling their bodies to showcase the humorous characters or patterns painted on their bellies. Watching these expressive movements at the Shin-Aioji Shopping Street special venue provides plenty of laughter and surprises. You can also enjoy the wide variety of belly art and rhythmic movements. Additionally, the surrounding shopping street offers a great opportunity to sample local gourmet food.
Hokkai Eso Matsuri will be held for two days from July 28 (Tue) to July 29 (Wed), 2026. As a representative summer event in Furano, it takes place annually during this period. Please check for the latest local updates closer to the dates for specific program details and timings.
The venue is the Matsuri Hiroba (Shin-Aioji Shopping Street Special Venue) in Furano, Hokkaido. Located in the heart of the city, the festival is easily accessible and can be enjoyed alongside a stroll through the local shopping district and nearby sightseeing spots.
This is an event you can actively participate in, not just watch! Painting a design on your belly and joining the dance offers a one-of-a-kind experience. Local restaurants and shops near the venue will be open, allowing you to enjoy the festive atmosphere along with delicious local flavors. It is a perfect way to fully experience the energy of summer in Hokkaido.
Cash is highly recommended for food and shopping around the venue. While some shops or stalls may accept credit cards or electronic money, carrying cash ensures smooth transactions.
While some shops and restaurants in the area may offer support for international visitors, the availability of English-language menus or signage varies by shop and situation.
No prior reservation is required to watch or participate in the festival. However, if you plan to use nearby accommodation or restaurants, it is recommended to book in advance due to expected crowds.
As summer in Hokkaido can be sunny, we recommend wearing breathable clothing and bringing a hat and sunscreen to prevent heatstroke. Comfortable walking shoes are also highly recommended for navigating the shopping streets.