Hokkai Eso Matsuri
北海へそ祭り
Experience the hilarious Hokkai Heso Matsuri in Furano, where dancers paint funny faces on their bellies and dance through the streets!
This event has ended
Schedule
July 28, 2026 – July 29, 2026
Hokkai Eso Matsuri is a lively summer festival held in the Shin-Aioji Shopping Street of Furano, Hokkaido. The name comes from the idea that Furano is the 'navel' (eso) of the human body.
Highlights
About Hokkai Eso Matsuri
- Watch the Belly Art: The highlight is the humorous art painted on the dancers' bellies. Keep an eye out for the most creative designs!
- Local Gourmet: Enjoy the local flavors of Western-style Japanese food and other delicacies from restaurants around the Shin-Aioji Shopping Street.
- Summer in Furano: July is peak season in Furano. Combine this unique festival experience with sightseeing of the beautiful lavender fields.
Weather forecast
Thu
9/17
24°/11°
0%
Fri
9/18
24°/12°
0%
Sat
9/19
23°/13°
27%
Sun
9/20
19°/14°
56%
Mon
9/21
22°/14°
43%
Tue
9/22
21°/16°
31%
Wed
9/23
22°/12°
14%
Tips
Payment
Cash is recommended. While some vendors accept cards, cash is the most reliable.
English Support
English availability for menus or guidance varies by shop.
Reservations
No reservation required for viewing.
Clothing
Wear breathable clothing suitable for summer temperatures.
Heatstroke Prevention
Bring a hat and stay hydrated due to strong sunlight.
Footwear
Comfortable walking shoes are recommended for exploring the shopping district.
Etiquette
Please be mindful of pedestrians and local business operations while enjoying the festivities.
