
Hokkai Eso Matsuri
北海へそ祭り
A unique summer festival in Furano, Hokkaido, where dancers paint humorous designs on their bellies and perform a distinctive dance.This event has ended

Hokkai Eso Matsuri is a lively summer festival held in the Shin-Aioji Shopping Street of Furano, Hokkaido. The name comes from the idea that Furano is the 'navel' (eso) of the human body.
Highlights
About Hokkai Eso Matsuri
- Watch the Belly Art: The highlight is the humorous art painted on the dancers' bellies. Keep an eye out for the most creative designs!
- Local Gourmet: Enjoy the local flavors of Western-style Japanese food and other delicacies from restaurants around the Shin-Aioji Shopping Street.
- Summer in Furano: July is peak season in Furano. Combine this unique festival experience with sightseeing of the beautiful lavender fields.
Schedule
July 28, 2026 – July 29, 2026
Weather forecast
Mon
8/3
26°/15°
0%
Tue
8/4
26°/15°
0%
Wed
8/5
27°/15°
0%
Thu
8/6
28°/16°
0%
Fri
8/7
29°/18°
30%
Sat
8/8
22°/17°
59%
Sun
8/9
23°/15°
25%
Plan your stay & activities
Tips
Payment
Cash is recommended. While some vendors accept cards, cash is the most reliable.
English Support
English availability for menus or guidance varies by shop.
Reservations
No reservation required for viewing.
Clothing
Wear breathable clothing suitable for summer temperatures.
Heatstroke Prevention
Bring a hat and stay hydrated due to strong sunlight.
Footwear
Comfortable walking shoes are recommended for exploring the shopping district.
Etiquette
Please be mindful of pedestrians and local business operations while enjoying the festivities.
Before & After the Event
Special Session: International Finance Conference
A special session of the International Finance Conference at Rusutsu Resort, Hokkaido. A premier venue for professional networking and high-level financial discussion amidst Hokkaido's beautiful nature.
Held in the same area in 2026-07
Eraser Stamp Making Workshop
A unique workshop at the historic Hakodate Bugyosho where you can try making your own eraser stamps and experience the charm of Japanese handcrafting.
Held in the same area in 2026-07
Wakkanai Port North Breakwater Dome 90th Anniversary Special Exhibition
Celebrate the 90th anniversary of the historic Wakkanai Port North Breakwater Dome. Enjoy a premium experience of local seafood, live music, and stunning light-up displays.
Held in the same area in 2026-07
