Guide
The Uwajima Ushi-oni Matsuri is a traditional summer festival held at Warei Shrine in Uwajima City, Ehime Prefecture. Its origins date back to 1702 during the reign of the third lord of the Uwajima Domain, Date Munetoshi, who dedicated three portable shrines to Warei Shrine. Also known as the Warei Taisai, this festival is deeply rooted in history and tradition. The event is characterized by high-energy rituals passed down through generations, including the sea procession where shrines cross the water, the powerful running of the adults, and the charming parades of children.
The greatest draw of this festival is the presence of the 'Ushi-oni' (ox-demon) and the dynamic movement of the portable shrines. The sea procession, where shrines are carried across the water on boats, is a truly mystical and powerful sight. Additionally, the 'Hashikomi' (energetic running) by adults and the 'Chigo Gyoretsu' (children's procession) featuring participants in special traditional attire are unique local spectacles. At night, large-scale fireworks displays launched from Uwajima Bay and Maruyama bring the excitement to a climax. With music, dancing, and brass band performances, the entire town becomes one in a massive, breathtaking celebration.
The festival takes place over three days. The main events for each day are as follows:
The festival is held around Warei Shrine and throughout the Uwajima city area.
To see the main shrine and Ushi-oni movements up close, we recommend checking the route in advance. Since the sea procession and the 'Hashikomi' running involve very dynamic movements, securing a safe viewing spot is important. Also, prepare for changes in temperature and crowds when enjoying the nighttime events and fireworks.
As this is a summer event, please bring beverages for heat protection and wear breathable clothing. For nighttime viewing and fireworks, comfortable walking shoes are recommended as it may be dark. Please check the official website for details regarding reservation requirements, local payment methods, and English language support.