Shikoku events

Experience powerful dancing and spectacular sea-based fireworks! Make unforgettable summer memories at the Marugame Basara Festival.

Aug 24

Join top anime artists like angela, GRANRODEO, and i☆Ris for an unforgettable two-day outdoor music experience in the beautiful nature of Nagano!

Sep 19 – Sep 20

Experience the grandest festival of Kotohira-gu. The 2km-long Omiyuki procession is a stunning spectacle reminiscent of an ancient Japanese picture scroll. A truly special encounter with Japanese tradition.

Oct 9

Experience the stunning autumn colors at the historic Kotohira-gu Shrine. The evolving scenery along the stone steps is a must-see.

Dec 31

Spend a magical spring moment at the historic Kotohira-gu Shrine. The stunning view of cherry blossoms against the sacred shrine architecture is a must-see.

Apr 10, 2027

A vibrant Golden Week celebration near Marugame Castle featuring lion dances, traditional music, and comedy stages for a memorable Japanese festival experience.

May 3, 2027

Enjoy the beautiful sea of Shodoshima with SUP and marine sports! Departing from the crystal-clear Olive Beach, our programs are perfect for beginners and families. Experience a special moment with views of the iconic Greek-style windmills.

Jul 25

Experience one of Japan's three great Gion festivals. Witness the elegant bride procession and powerful float parades in Minami-Aizu.

Jul 22 – Jul 24

Celebrate Kitakata Ramen Day with a live comedy show by Sugeño! Includes souvenir ramen. Advance tickets are available at local tourist information centers.

Jul 17

Experience the powerful and beautiful Onmaku Fireworks in Imabari! A must-see summer night event in Japan.

Aug 4Starts in 1 days

A high-energy 3-day festival blending Samba rhythms with traditional Japanese dance! Experience the vibrant spirit of summer in Ehime.

Aug 11

A mystical summer night where the 'Yamanokami' fire characters and 5,000 lights illuminate the mountain. Experience the magic of traditional Japanese fire and fireworks.

Aug 15

Experience the Saijo Matsuri, a celebration of history and community. Immerse yourself in the authentic traditions of the Saijo region.

Oct 12

Witness the 2-ton Taiko-dai in motion! Experience the power and tradition of the Niihama Taiko Matsuri, one of Japan's top three fighting festivals.

Oct 16

Experience the Shirataki Rurihime Matsuri, where children in stunning costumes parade through history. Witness the beautiful Chigo Gyoretsu procession and the spirit of ancient legends.

Nov 23

Experience the 10 most sacred days of Mt. Ishizuchi. Witness the divine ascent of the deities and the mystical beauty of Japanese mountain worship.

Jul 1, 2027

Witness the powerful Ushi-oni, sea processions, and stunning fireworks! Experience the tradition and excitement of the Uwajima summer festival in Ehime.

Jul 22, 2027

Witness a massive 10,000-shell fireworks display over Iyo Port! Experience the energy of the local parade and the best of Japanese summer in Iyo City.

Jul 26

A magical summer night in Uchiko featuring floating lanterns, local gourmet food, and traditional Japanese performances.

Jul 25

Experience the Uwajima Ushioni Matsuri & Warei Taisai in Uwajima, Ehime. Featuring powerful Ushioni parades, sea fireworks, and traditional rituals, this is a quintessential Japanese summer experience held over three days in July.

Jul 22 – Jul 24