
Guida
Unomachi in Uwacho is a designated Preservation District for Groups of Traditional Buildings located in Seiyo City, Ehime Prefecture. This area flourished historically as a castle town for the Iyo Saionji clan and as a vital post station on the Uwajima Kaido road, as well as a gateway to Akashi-ji Temple, the 43rd temple of the Shikoku Pilgrimage. Today, the area is lined with merchant houses dating from the mid-Ero period to the early Showa era, maintaining traditional architectural styles such as white walls, 'udatsu' (decorative walls), and 'degoshi' (protruding wooden lattices). The unique landscape, where traditional structures coexist with modern Western-style buildings, serves as a visual record of Japan's historical evolution.
The origins of this area lie in the castle town of the Iyo Saionji clan, centered around Matsuba Castle. Even after the clan moved to Kurose Castle, Unomachi continued to serve as an important regional town. During the Edo period, it was a logistics hub for agricultural products and the famous Uwahi-hinoki (cypress) wood. In the modern era, as the town's center shifted due to the development of railways and roads, the original streetscape was remarkably preserved. In 2009, it was officially designated as the 86th Preservation District for Groups of Traditional Buildings in Japan.

The entire streetscape feels like an open-air historical museum. Notable landmarks include the 'Kaimei School,' a designated Important Cultural Property of Japan. The 'Suemitsu Family Residence' and its 'Torii Gate,' designated as municipal cultural properties, also tell the story of the region. Furthermore, the 'Unomachi Christian Church,' built during the Taisho era, represents the diverse architectural history of the district. Walking through the streets of white walls and wooden lattices, visitors can feel the passage of time from the Edo to the Meiji and Taisho eras.
Unomachi is ideal for strolling throughout the year. During daylight hours, the bright sunlight beautifully highlights the texture of the white walls and the intricate details of the wooden lattices, making it an excellent spot for photography. The atmosphere changes with the seasons, offering a peaceful way to admire the historic structures. While the area becomes very quiet at night, daytime visits are highly recommended to fully appreciate the architectural details.

Visitors can experience Japanese architectural history up close by observing features like 'udatsu' and 'degoshi' while walking the historic streets. You can also trace the footsteps of the Shikoku 88 Temple Pilgrimage, as the area served as a gateway to Akashi-ji Temple. For a deeper dive into local history, consider visiting nearby facilities such as the 'Uwa Mingu-kan' (Folk Tool Museum) or the 'Uwa Senpaku Memorial Museum.'
The area around Unomachi is dotted with facilities that provide historical context. The local museums and centers for traditional tools are essential for understanding the regional culture. Additionally, the nearby temples related to the Shikoku Pilgrimage route expand the scope of your historical exploration.

As this is a living residential area with historical remains, comfortable walking shoes are highly recommended. Regarding payments, please note that while the streets are free to walk, individual shops and facilities vary in their acceptance of cash, credit cards, or IC cards. It is useful to carry cash, especially when visiting temple-related areas. Since English-language signage and staff support may be limited, we recommend checking maps or information in advance. When taking photos, please be mindful of privacy regarding private residences and properties.