
Guida
Teradomari Fish Market Street, located in Nagaoka City, Niigata Prefecture, is a premier destination for fresh seafood from the Sea of Japan. Often referred to as the 'Ameyoko of Fish' (referencing a famous Tokyo market), it offers a high-energy atmosphere where the sights and smells of the sea fill the air. The main attraction is the 'Hamayaki'—fresh seafood grilled right on the spot—which allows visitors to experience the ultimate freshness. The ability to enjoy seasonal delicacies immediately after they are prepared is what draws visitors from near and far.
This area has long been a vital hub for the collection and distribution of marine products. It has evolved from a traditional fishing hub into a beloved tourist destination that showcases the rich culinary culture of the Niigata region. The sight of seasonal seafood being traded and prepared is a living testament to Japan's traditional market culture, preserving a way of life that has existed for generations.

As you stroll through the market street, you will see vendors grilling squid, scallops, and various seasonal fish on skewers over open flames—this is the famous 'Hamayaki' experience. Another must-try is the 'Crab Ramen' served at the 'Shio-no-hana' restaurant on the second floor. This signature dish features a striking presentation with a whole giant clam (Benizuwagai) and a rich broth made from crab oil and chicken bones. Simply browsing the stalls to see the variety of fresh fish and shellfish on display is a highlight in itself.
The market generally operates from morning until evening. For the freshest selection of seafood, it is highly recommended to arrive in the early morning. While the specific types of fish change with the seasons, visiting during peak seasons ensures you encounter the most delicious local specialties. Please note that operating hours may change during the New Year holidays, so checking in advance is advised.

The quintessential experience here is 'Hamayaki'—walking through the market with a skewer of grilled seafood in hand. You can enjoy the heat and flavor of the seafood right as it is cooked. For a more relaxed meal, the restaurants on the second floor provide a comfortable setting to enjoy your seafood feast while still feeling the vibrant energy of the market below.
The area around the market offers beautiful coastal scenery. It is easily accessible by car, and you can plan a scenic driving route along the Niigata coast, perhaps including stops at nearby locations like 'Michi-no-Eki Arai' to further explore the local food culture.
We recommend wearing comfortable walking shoes as you will be exploring the market on foot. Since operating hours can vary during busy seasons like New Year, please check ahead. For visitors requiring assistance, the Teradomari Tourism Association offers wheelchair rentals (please contact them in advance regarding availability and conditions). Please be mindful of your surroundings when eating and walking through the crowded market areas.