Guida
Shinminato Kitto Kitto Market is a popular tourism facility combining dining and shopping, located near the Shinminato Fishing Port in Imizu, Toyama Prefecture. Opened in 2011, the facility is instantly recognizable by the massive crab sign at its entrance, signaling its status as a hub for seafood. The spacious, single-story structure covers approximately 2,300 square meters and houses numerous shops selling fresh local seafood alongside various restaurants. It is a beloved destination where visitors can directly experience the rich bounty of Toyama Bay through its diverse culinary offerings.
Managed by Shinminato Umaimon Co., Ltd., the market plays a vital role in promoting and preserving the local food culture. Since its opening in 2011, it has served as a central point for supplying fresh seafood throughout the Toyama region. Although the facility faced challenges due to the Noto Peninsula Earthquake in January 2024, it has been steadily resuming operations and continues its mission as a cornerstone of the local food scene. Interestingly, the market also embraces modern culinary trends; for instance, some shops now offer innovative dishes like fish and chips made with local cherry salmon, blending traditional seafood traditions with new styles.
The facility features a wide array of shops selling fresh seafood and restaurants serving delicious meals. A standout attraction is the "Daytime Fish Auction Observation," a seasonal event that offers a rare and thrilling opportunity to witness the energetic culture of a working fishing port. Additionally, the restaurants serve menus featuring the finest seasonal ingredients from the local area. The giant crab sculpture at the entrance is a famous photo spot, welcoming visitors to a bright, open, and inviting atmosphere where you can truly enjoy the flavors of Toyama.
The market is generally open from 9:00 to 17:00, and visiting during the daytime is highly recommended to experience the peak of the market's energy. If you wish to observe the