Guida
Sanrio Hanamilland is an outdoor theme park located in Hita, Oita Prefecture, themed around the iconic Sanrio characters. Since its opening in 1991, it has been a beloved destination for fans, and it is set to celebrate its 35th anniversary in 2026. The vast grounds are filled with the presence of Hello Kitty and many other Sanrio friends, offering the ultimate way to immerse yourself in their charming world. The open-air atmosphere allows visitors to forget daily life and enjoy a dreamlike experience interacting with beloved characters in a refreshing natural setting.
The park was established as part of a regional development plan to provide a space where the stories of Sanrio characters could come to life. Over the years, it has become a deeply rooted part of the local community. While the park has evolved through various stages of development, it remains a dedicated space for fans to celebrate the culture of 'kawaii' (cuteness). Looking toward the future, there are ambitious plans for the 'Sky Park' concept, which includes developments like hotels and ropeways, signaling a transformation into a more comprehensive resort destination.
The park is divided into several themed areas, each offering its own unique charm. Areas such as Harmony Park, White Barts Square, and Carnival Square feature a variety of attractions and shows. Visitors can enjoy stage events featuring live character appearances, shop for exclusive merchandise at adorable boutiques, and dine at themed cafes. The entire park feels like a single, unfolding story. The meticulous attention to detail in recreating the character worlds and the seasonal changes in atmosphere ensure that every visit offers new discoveries and fresh excitement.
As an outdoor park, the scenery changes beautifully with the seasons. On clear days, it is highly recommended to take photos with the characters under the bright blue sky. The atmosphere of the park also shifts depending on the time of day; while the daytime is lively and bustling with attractions and shows, the late afternoon and evening offer a more tranquil and relaxing pace. Since seasonal events and limited-edition menus are frequently introduced, we recommend checking the official website for the latest information before your visit.
The true joy of Hanamilland lies in experiencing the Sanrio world through all your senses. Taking photos with characters or hunting for limited-edition goods in the shops are standout experiences for any fan. The park also features various restaurants and cafes serving visually stunning, character-themed menus that are as delicious as they are cute. Navigating through the attractions feels like stepping directly into the world where these characters live.
Sanrio Hanamilland is situated in a beautiful, nature-rich area of Oita Prefecture. It is conveniently located near major sightseeing routes, including access to Oita Airport and the famous Beppu hot spring area, making it an excellent base for your Oita itinerary. After enjoying your time with the characters, you can easily transition to exploring the local hot springs or natural landscapes, allowing for a well-rounded and fulfilling Japanese travel experience.
Because this is an outdoor park, please prepare for weather changes. We recommend bringing items for sun protection in summer and warmth in winter. Please check the official website regarding payment methods, reservation requirements, and English language support.