Guida
The Noboribetsu Jigoku Matsuri (Hell Festival) is a spectacular event inspired by the legends of Jigokudani (Hell Valley), one of the most famous sightseeing spots in Noboribetsu, Hokkaido. The festival is held on Saturdays and Sundays throughout August. During the festivities, the Gokuraku Street area becomes a pedestrian-only zone, creating a safe and lively space to enjoy traditional Taiko drum performances, ornate float parades (dashi), and various contests. The entire atmosphere is designed to reflect the unique, slightly mystical theme of 'Hell' through a festive lens, celebrating the local culture and the natural environment of the region.
Since its inception in 1964, this festival has become a deeply rooted tradition in the Noboribetsu community. It draws inspiration from the historical imagery and local legends surrounding Jigokudani. By incorporating motifs such as traditional Taiko drumming, majestic floats, and even 'Oni' (demons/ogres), the festival serves as a vital way to preserve and express the cultural identity of the area, connecting the geological wonders of the volcanic valley with human storytelling.
The heart of the festival takes place on the pedestrianized Gokurichi Street. On Saturdays, the pedestrian zone is active during two distinct periods: 12:00–15:30 and 19:00–22:15. On Sundays, the festivities run more continuously from 12:00 to 22:15. Visitors can witness the powerful rhythm of Taiko drums and the impressive sight of traditional floats moving through the streets. The pedestrian zones (ranging from Dai-ichi Takimotokan to the area near 7-Eleven, or from Tamanoyu to Hotel Yumoto Noboretsu) allow visitors to experience the visual and auditory spectacle of the legends of Hell safely and closely.
As the festival is held in August, it is a perfect way to experience the peak of the Hokkaido summer. Depending on the day you visit, the atmosphere changes: Saturdays offer a split schedule with a midday session and an evening session, allowing for a different vibe between the bright afternoon and the illuminated night. Sundays offer a long, continuous celebration from noon until late at night, making it an ideal day for travelers to spend a full day enjoying the festivities.
Visitors can enjoy watching Taiko drum performances and the procession of traditional floats from a very close distance. The festival also features various contests and organized entertainment that bring the unique world of Jigokudani to life. It is a wonderful opportunity to touch upon the traditional elements of Japanese festivals within a setting that feels both mystical and celebratory.
The area around Gokuraku Street, the main festival venue, is home to many high-quality accommodations and dining options. Famous ryokans such as Dai-ichi Takimotokan, Hotel Yumoto Noboretsu, and Tamanoyu are located nearby, making it easy for tourists to stay and enjoy the festivities. Additionally, the natural scenery of the nearby National Park and the famous hot springs (onsen) make this a perfect destination for a relaxing getaway.
Since the festival takes place in August, please dress for warm summer weather. If you plan to participate in daytime events, we highly recommend bringing a hat and staying hydrated to prevent heatstroke. For evening events, be mindful of slight temperature changes. As the pedestrian zones can become quite crowded, please be considerate of other pedestrians. Please check the specific pedestrian-only sections (between Dai-ichi Takomotokan and 7-Eleven, or Tamanoyu and Hotel Yumoto Nobetsu) to plan your movement safely.