
Guida
Naoshima is a beautiful island located in the Seto Inland Sea within Kagawa Prefecture. While it once had a history rooted in heavy industry such as copper smelting, it has evolved into an internationally recognized destination for travelers and artists, often referred to as the 'Art Island.' The entire island feels like a massive, open-air museum where masterpieces of contemporary art and ingenious architecture are scattered amidst lush natural scenery. The harmony between the calm Seto Sea, traditional villages, and cutting-edge art offers a sublime creative experience that allows you to forget the stresses of daily life.
The island's history is deep, with legends even dating back to the Heian period. During the Edo period, it flourished as a vital point for maritime transport. Even today, the old streetscapes of settlements like Miyanoura and Honmura are carefully preserved. While the island developed as an industrial center starting in 1917, the launch of the 'Naoshima Project' by Benesse introduced a new era of renovation and contemporary art integration. This has established a unique style of island travel where traditional culture and modern sensibilities blend seamlessly.

Naoshima offers numerous breathtaking sights. At the entrance of Miyanoura Port, Yayoi Kusama's vibrant 'Red Pumpkin' sits as a beloved symbol of the island. Another highlight is the ferry terminal designed by the Pritzker Prize-winning architectural group 'SANAA,' known for its transparent and lightweight design. Additionally, the 'Naoshima Pavilion' designed by Sou Fujimotoo features a dreamlike design that seems to float on the sea, offering a beautiful illuminated view at night. These artworks and architectural structures become one with the landscape, creating truly special spaces.
The best times to visit Naoshima are from March to May or September to November, when the climate is mild and pleasant. These seasons are ideal for enjoying the art and nature at a relaxed pace. The island's charm also changes depending on the time of day. For instance, the Naoshima Pavilion at Miyanoura Port becomes a mystical sight at night with its light-up displays, looking like a floating island. During the day, you can appreciate the intricate details of outdoor sculptures and architecture, while at sunset, you can witness the beautiful moment when the art melts into the calm Seto Sea.

Exploring Naoshima is more than just sightseeing. An 'Art Walk,' where you search for hidden artworks while strolling through the island, is a quintessential experience. We highly recommend renting a bicycle to navigate the coastlines and hills to visit various works. Walking through the historic streets of the Honmura district allows you to feel the island's history through its traditional architecture. Observing art up close and feeling the expansion of space and form will provide a sense of awe with every visit.
Naoshima is one of the key stages for the 'Seto Inland Sea International Art Festival.' Neighboring islands such as Teshima and Inujima each possess their own unique artistic charms, and you can easily explore them via ferry. With easy access from Takamatsu Port (approx. 1 hour by ferry) or Uno Port (approx. 20 minutes), it is a very popular route for island-hopping-based trips from Kagawa or Okayama. Consider planning a journey that circles the many beautiful islands of the Seto Inland Sea, using Naoshima as your base.

Preparation is key to enjoying Naoshima comfortably. Since the island has many slopes and unpaved paths, please wear comfortable walking shoes like sneakers. When viewing art, please be extremely careful not to touch or damage the works. Regarding payments, while credit cards are accepted at some facilities and ferries, many small shops and buses only accept cash (Japanese Yen), so we strongly recommend carrying some cash. While English signage is available, staff-led English support may be limited, so basic communication preparation is helpful. Some museums may require advanced reservations; please check official websites before your visit.