
Guida
Kinomiya Shrine is located in Atami City, Shizuoka Prefecture, and has long been revered by many visitors as a deity of good fortune and prosperity. Its most striking feature is the massive camphor tree standing beside the main hall, which boasts an age of 2,100 years. This sacred tree is designated as a national natural monument, and its overwhelming presence never fails to captivate those who visit. With a trunk circumference of approximately 24 meters, it serves as a powerful symbol of life force, attracting many seeking longevity and health. The shrine's atmosphere shifts beautifully depending on the time of day—morning, afternoon, or night—offering a new sense of discovery with every visit.
Kinomiya Shrine has long served as a guardian of the Atami region. Deeply intertwined with the local community, it preserves ancient rituals and traditions. For instance, the annual 'Reitaisai' festival held from July 14th to 16th is a vital event for the local area. In recent years, the shrine has successfully balanced tradition with modern tourism. By leveraging social media and collaborating with local businesses to introduce trendy sweets and cafes, the shrine has become a unique space where historical solemnity meets contemporary hospitality, making it highly accessible to modern travelers.

The most iconic sight at Kinomiya Shrine is undoubtedly the Great Camphor Tree. It is said that walking around this sacred tree helps one's wishes come true, and you will often see visitors performing this ritual. The majestic appearance of the main shrine and the lush greenery surrounding it are also major draws. Because the scenery changes with the light, visiting in the fresh morning air or viewing the illuminated shrine at night offers two entirely different, enchanting experiences. Additionally, there are open-air cafes within the grounds where you can relax and enjoy the natural surroundings.
While Kinomiya Shrine can be visited in any season, the atmosphere changes significantly depending on the time. A morning visit offers a serene experience with crisp air and sunlight filtering through the leaves. During the day, the shrine feels bright and open, allowing you to feel the powerful vitality of the sacred tree up close. At night, the light-up displays create a mystical and dreamlike atmosphere, making the shrine look quite different from its daytime appearance. The changing seasons also bring different natural colors and textures to the landscape.

Visitors can enjoy more than just traditional worship. Walking around the sacred tree to feel its immense life force is a memorable experience for many. Furthermore, the area has seen a rise in gourmet collaborations, where you can enjoy sweets and food inspired by local ingredients and culture. Experiencing this harmony of nature, history, and modern culinary delights provides a special way to disconnect from daily life and reconnect with the spiritual world.
Kinomiya Shrine is located in a prime area for Atami sightseeing. The surrounding neighborhood features the famous Atami Onsen (hot spring) district, coastal walking paths, and various gourmet shops. A common itinerary involves visiting the shrine and then strolling through the nearby shopping streets to enjoy local treats. The shrine is easily accessible from Atami Station, making it a perfect stop during a day trip.

When visiting the shrine, please observe standard Shinto etiquette. While there is no strict dress code, comfortable walking shoes are highly recommended as you will be walking around the sacred tree and the grounds. Regarding payments, please carry cash, as it may be required for purchasing amulets (omamori) or using nearby facilities. Photography is generally permitted, but please be respectful and mindful of other worshippers. While no reservation is needed for standard visits, please check in advance if you wish to participate in specific ceremonies or prayers.