Guida
Jupia Land Hirata is a scenic park located in Hirata Village, Ishikawa District, Fukushima Prefecture, characterized by its stunning seasonal floral landscapes. Utilizing the natural hilly terrain, the park transforms into a breathtaking spectacle in spring, as pink moss phlox (shibazakura) covers the slopes like a vibrant pink carpet. As early summer approaches, the park welcomes visitors with the blooming of hydrangeas and lilies, offering a different palette of colors. The well-maintained environment is designed to provide optimal viewpoints for admiring the flowers and the surrounding scenery.
This area has been developed as a key tourism hub that leverages the natural environment of Hirata Village. The moss phlox landscape, in particular, is recognized as a symbol of the region's natural beauty. The park actively promotes its charm both domestically and internationally through seasonal flower festivals and cultural events, such as the "World Hydrangea and Lily Festival." This commitment to preserving the natural beauty of the village serves as the foundation for the park's enduring appeal.
The park features a variety of plants that serve as the main attraction depending on the season. From April to May, the highlight is the vibrant pink moss phlox that dyes the hillsides. From late June to late July, the hydrangea and lily gardens open, displaying a rich tapestry of purple, white, and pink hues. Visitors can also enjoy the view from the observation decks, which offer a panoramic perspective of the floral landscapes. Additionally, live cameras are available to check the current blooming status online before your visit.
The best time to visit depends strictly on the season. The moss phlox season (April to May) offers a highly sought-after pink landscape. The hydrangea and lily season runs from late June to late July. Operating hours are 9:00 AM to 5:00 PM on weekdays and 8:30 AM to 5:00 PM on weekends/holidays. During certain periods, early morning openings are available, allowing visitors to enjoy the flowers in the crisp morning air. During the moss phlox festival, light-up events may also be held in the evenings.
Beyond just viewing the scenery, visitors can enjoy various ways to navigate the park. A sightseeing cart is available for movement across the terrain. The park also hosts outdoor live music and stage events during certain seasons, allowing guests to enjoy nature accompanied by music. Photography enthusiasts can also participate in events like Instagram photo contests to capture and share the beautiful scenery.
Surrounding Jupia Land Hirata is the rich natural landscape of Fukushima Prefecture. Hirata Village features several facilities dealing with local specialties and other tourism spots that utilize the natural environment. For access, the most common route is by car from Koriyama Station, and it is easy to combine a visit with other local attractions or roadside stations (Michi-no-Eki).
As the park includes sloping areas, we highly recommend wearing comfortable walking shoes. If you are accompanied by a pet, a leash is mandatory. Wheelchairs and electric wheelchairs are available for rent. Regarding payments and reservations: