
Guida
Higashiguchi Hongu Fuji Sengen Jinja (formerly known as Subasiri Sengen Jinja) is a highly significant shrine located on the eastern side of Mount Fuji, serving as the starting point for the Subasiri climbing route. As a component of the UNESCO World Heritage site 'Mount Fuji,' it holds deep historical roots, originally established to appease the volcanic eruptions of the mountain. The most striking feature is the vibrant vermilion-colored shrine buildings, which create a breathtaking contrast against the natural landscape. This site offers a unique blend of spirituality and history, serving as a crucial gateway for climbers and a place of deep reverence.
The history of this shrine dates back to the early 900s (specifically the year 802, during the Enryaku era). When volcanic activity occurred on the eastern foot of Mount Fuji, local officials established a ritual site in the Subasiri area to pray for the suppression of the fire and to protect the local residents from the terror of eruptions. This marked the beginning of the fire-suppression rituals and the origins of the current shrine. Dedicated to deities such as Konohanasakuya-hime, the shrine has played a vital role in preserving the sanctity of Mount Fuji for both the local community and the nation of Japan.

The greatest attraction is the majestic shrine architecture standing at the foot of Mount Fuji. The beautiful vermilion-painted structures create a stunning visual contrast with the lush greenery, making it a perfect spot for photography. Beyond its beauty, the atmosphere itself feels sacred. As the starting point for climbers, the path leading toward the mountain provides a transformative experience, making visitors feel as though they are entering a 'sacred realm.' Please enjoy the harmony between the historical architecture and the changing seasons of the surrounding nature.
While the shrine grounds are accessible 24 hours a day, the shrine office (shamusho) operates during specific daytime hours. The best time to visit is during the Mount Fuji climbing season, from May to August. During this period, the area is lively with climbers and visitors enjoying the fresh greenery. We highly recommend visiting in the early morning; the crisp, clear air allows you to experience the profound tranquility and the sacred energy that settles at the base of the mountain.
Visiting the shrine is a common ritual for those preparing for the ascent of Mount Fuji, serving as a way to seek safety and express respect to nature. You can experience traditional Japanese Shinto culture while learning about the history of the site. Visitors can also obtain Goshuin (sacred calligraphy stamps) or Omamori (amulets) to carry a piece of Mount Fuji's history and spiritual protection with them.
The shrine is located in the Subasiri area at the foot of Mount Fuji. It is a crucial hub for hikers, with various climbing trails nearby. The area is also easily accessible from Gotemba, making it a convenient stop for those driving to enjoy the views or purchasing necessary climbing gear at local shops.
We recommend wearing clothing suitable for the local weather and terrain, especially if you plan to hike. If you wish to purchase Goshuin, amulets, or request a formal prayer (Kito), please bring cash, as the shrine office primarily accepts cash payments. As this is a sacred Shinto site, please maintain a quiet demeanor and show respect to the surroundings and other visitors.