Guida
The Heikoku-sai (Oide Matsuri) is a traditional Shinto ritual centered around Keta Taisha Shrine in Hakui City, Ishikawa Prefecture. This event is deeply rooted in the legend of the deity Okuninushi-no-Mikoto, who is said to have pacified the Noto region. Led by a sacred horse (Shinme), a procession of over 50 participants dressed in traditional white robes travels a vast distance of approximately 300 km across two cities and three towns (Hakui, Nanao, Shika, Hodatsushimizu, and Nakanoto) over the course of 6 days and 5 nights. As the local saying goes, "Even the cold is welcomed by the arrival of Keta," this festival is a beloved milestone for the people of Noto, signaling the end of winter and the beginning of the spring farming season.
The ritual is deeply connected to the historical governance of the Noto region. Based on the legend of Okuninushi-no-Mikoto pacifying the land, the procession serves to spread the divine influence throughout the area. Passed down through generations, this event is more than just a festival; it is a vital cultural marker that symbolizes the transition from the harsh Noto winters to the preparation for agricultural work.
The most breathtaking sight is the procession led by the sacred horse, followed by participants in traditional white attire. Watching the procession move through natural landscapes and residential streets preserves the authentic atmosphere of ancient Japanese rituals. The presence of lanterns and ceremonial signage along the route further emphasizes the sacred and ritualistic nature of the event.
The Heikoku-sai is typically held in mid-March. The procession begins at 7:00 AM on March 18th from Keta Taisha Shrine and continues for several days. Because the route is extremely long, the specific time and location of the best viewing spots will vary depending on which part of the route you are observing. Since it celebrates the arrival of spring, you can witness the beautiful seasonal transition of the Noto landscape.
This is not a stationary event but a mobile procession. Visitors can observe the traditional ritual by standing along the streets or paths through which the procession passes. Seeing the sacred horse and the people in traditional costumes moving through the local towns offers a rare and precious glimpse into Japan's living history.
The starting point is Keta Taisha Shrine in Hakui City. The surrounding area is rich in nature and historical charm. Hakui also features various facilities for enjoying nature and leisure, making it easy to combine a visit to the festival with exploring local historical sites and scenic landscapes.
As the festival takes place in March, temperatures in the Noto region can still be quite low. Please dress warmly to stay comfortable. Since the procession moves through roads, unpaved paths, and residential areas, wearing comfortable walking shoes is highly recommended.