Held every July in Uwajima City, Ehime Prefecture, the 'Uwajima Ushioni Matsuri & Warei Daisai' is a symbol of local history and tradition. The event features the powerful 'Ushioni' (Ox-Demon) parades, fireworks displays over the sea, and the sacred rituals of the Warei Daisai. For three days, the entire city is filled with incredible energy.
Highlights & How to Enjoy
Key programs to look forward to include:
*Ushioni Parade**: On July 24th, enjoy the Children's and Adult Ushioni parades. The sight of these massive, traditional figures parading through the streets is the heart of the festival.
*Seaside Fireworks**: On the night of July 22nd, a spectacular fireworks display will light up the sea, serving as one of the festival's major highlights.
*Warei Daisai Rituals**: Experience the historical side of the festival with events such as the 'Warei Daisai Hashirikomi' held at night.
*Music & Dance**: The festivities are accompanied by brass band concerts and the Uwajima Gaia Carnival, bringing music and dance to the streets.
Schedule
The event takes place over three days from July 22nd to July 24th, 2026.
July 22 (Tue)
*19:50~**: Fireworks over the sea
July 23 (Wed)
*09:50~**: Brass Band, Trumpet, and Police Band Concerts
The event is held in the urban areas of Uwajima City, Ehime. The Ushioni parades typically take place around the 'Kisaiya Road' area.
Item
Details
Main Venue
Uwajima City (Around Kisaiya Road, etc.)
Tips for Visitors
We recommend checking the schedule and start times in advance, especially for the Ushioni parades and fireworks, as these are concentrated in specific time slots. It is helpful to plan your route and viewing spots ahead of time. If you cannot visit in person, an online broadcast is also planned.
Essentials & Etiquette
*Payment**: We recommend carrying cash for food, drinks, and shopping at stalls. Credit card availability varies by vendor.
*Clothing**: As this is a summer event, wear breathable clothing and comfortable walking shoes. Prepare for temperature changes during evening events.
*Reservations**: No prior reservation is required to watch the parades, but it is recommended to arrive early to secure a good viewing spot due to expected crowds.
*Language Support**: Official English-language support is not explicitly provided.
*Etiquette**: Please be mindful of others and follow local customs to ensure a smooth festival experience for everyone.
