Guida
To celebrate the 60th anniversary of the historic Otaru Ushio Matsuri, a special PR Caravan event will be held at Mitsui Outlet Park Sapporo Kitahiroshima. This event aims to spread awareness of the festival's charm and allows visitors to feel the energy of this traditional Hokkaido summer festival in a familiar, accessible setting like a shopping mall.
The main highlight is the chance to get a preview of the festival's atmosphere. The Otaru Ushio Matsuri is a lively celebration of Otaru's maritime history and bountiful seas. Through this PR Caravan, you can experience that excitement while enjoying your shopping. It is a unique, immersive experience where you can encounter the festive spirit and learn more about the festival's details through engaging presentations.
The event will take place on July 20, 2026. The scheduled time is from 13:20 to 14:40. It is a perfect opportunity to experience the buildup to the main festival during your outing.
The venue is located within Mitsui Outlet Park Sapporo Kitahiroshima. The location is easily accessible by car or public transportation, making it a convenient stop during your Hokkaido shopping tour. Please check the facility's official website or on-site signage for the exact location on the day.
This is an open PR event; no specific seating or reservations are required. Visitors to the mall can naturally gather to enjoy the festivities. It is a great way to deepen your understanding of Hokkaido's seasonal traditions and local community spirit.
No special preparation or dress code is required. You can participate in your regular shopping attire. However, as the event may take place in an open or outdoor area, comfortable clothing is recommended.