Marugoto Furano

Event Overview

"Marugoto Furano" is a special event that brings together the charms of Furano—one of Hokkaido's most popular tourist destinations—into a single experience. The event is designed to let visitors touch the very essence of the region through its stunning nature, local specialties, and unique culture.

Set against the backdrop of Hokkaido's beautiful landscapes, the event features gourmet food made with local ingredients and content that reflects regional traditions. It is a destination worth visiting in its own right, offering a chance to escape the everyday and enjoy a luxurious time while soaking in the atmosphere of Furano.

Highlights & How to Enjoy

The greatest appeal of this event is the direct connection to Furano's food and culture. For food lovers, the chance to enjoy gourmet dishes made with fresh ingredients delivered directly from local producers is an unmissable highlight. You can savor the flavors nurtured by the rich earth of Furano right on the spot.

Beyond shopping and dining, the event includes exhibitions and interactive content that allow you to feel the local lifestyle and stories. This provides a deeper understanding of the charm of Hokkaido. The structure is designed to be enjoyed by a wide range of visitors, from families to solo travelers.

Dates & Schedule

The event schedule is as follows:

• *Dates**: 2026年7月18日（土）〜 2026年7月20日（月）
• *Hours**: 10:00 〜 17:00

As the event takes place in mid-July during the height of summer, you can fully enjoy it alongside the beautiful early summer scenery of Hokkaido. Please plan your visit accordingly, as the event concludes at 17:00.

Venue & Access

The event will be held at a special venue within the Furano area (specific facility name not provided). The Furano area is accessible from major cities like Sapporo by car or train. As this is a peak tourist season, we recommend checking transportation and parking availability in advance.

Tips for Participation

To make the most of your visit, keep in mind that July is a peak season in Furano, famous for its beautiful lavender landscapes. We recommend combining the event with visits to nearby sightseeing spots for a more fulfilling Hokkaido trip.

Since certain contents or food items may be limited in quantity, arriving early at the venue is a great tip to ensure you don't miss out on your favorite items or experiences.

What to Bring, Clothing & Etiquette

Please note the following when participating in the event:

• *Payment Methods**: Specific information regarding payment methods (cash, credit cards, or electronic money) is not provided. Please check the guidance at each individual booth or shop on-site.
• *English Support**: There is no specific mention of English language support available.
• *Reservations**: There is no mention of whether advanced reservations are required.
• *Etiquette**: Please observe public manners and be considerate of other visitors.