Guida
The Hokkai Eso Festival is a summer celebration held in the Shin-Aioji Shopping Street of Furano City, Hokkaido. The name originates from the fact that Furano is considered the 'navel' (eso) of the human body when mapped out. Participants bring energy to the streets by drawing humorous designs on their bellies and performing a unique, undulating dance. Surrounded by the beautiful nature of Hokkaido, this cultural event brings locals and tourists together in a spirited celebration.
The main attraction is the unique dance style where participants wiggle their bodies to showcase the humorous characters or patterns drawn on their bellies. Watching these lively movements at the Shin-Aioji Shopping Street special venue provides much laughter and wonder. It is fun to observe the variety of belly art and the diversity of rhythmic movements. Additionally, you can enjoy local gourmet food around the shopping street area.
The Hokkai Eso Festival will be held for two days from July 28 (Tue) to July 29 (Wed), 2026. As a representative event of summer in Furano, it is held annually during this period. Please check the latest local information closer to the event date for specific program details and timings.
The venue is the Matsuri Hiroba (Shin-Aioji Shopping Street Special Venue) in Furano City, Hokkaido. Since the festival takes place in the central shopping district, it is easy to combine the event with a stroll through the city. It is conveniently located and easily accessible from major sightseeing spots in Furano.
This festival is not just for watching; you can also participate! The experience of drawing on your belly and dancing with unique movements is a special memory unlike any other. Local restaurants and shops near the venue will be open, allowing you to enjoy local flavors amidst the festival excitement. It is a perfect way to fully experience the vitality of summer in Hokkaido.
Cash is highly recommended for food and shopping around the venue. While some shops and stalls may accept credit cards or electronic money, please prepare cash to ensure smooth transactions.
While some shops and restaurants in the shopping street may offer services for tourists, the availability of English menus or guidance varies depending on the shop and the situation.
No prior reservation is required to watch or participate in the festival. However, since accommodation and restaurants in the area are expected to be crowded, it is advisable to book your stays and meals in advance.
As the sun can be strong in summer Hokkaido, wear breathable clothing and prepare items like hats and sunscreen to prevent heatstroke. Comfortable walking shoes are recommended for navigating the shopping street.