Uwajima Ushio-oni Festival

Event Overview

The Uwajima Ushio-oni Festival is a traditional summer celebration held around Warei Shrine in Uwajima City, Ehime Prefecture. Its origins date back to 1702 during the reign of the 3rd Lord of the Uwajima Domain, Date Munehiro, when three sacred shrines were dedicated to Warei Shrine. Also known as the Warei Grand Festival, this event is deeply rooted in local history. The festival is characterized by high-energy-events passed down through generations, including the 'Kaiso Togyo' (sea procession) where shrines traverse the ocean, the powerful 'Hashirikomi' (running-in) by adults, and the charming 'Chigo Gyoretsu' (children's procession).

Highlights and How to Enjoy

The main attraction is the presence of the 'Ushio-oni' (Ox-Demon) and the dynamic movement of the portable shrines. The sea procession, where shrines are carried across the water on boats, offers a mystical and powerful spectacle. The high-energy 'Hashirikomi' run by local men and the elegant procession of children in traditional attire are unique to this region. As night falls, large-scale fireworks displays launched from Uwajima Bay and Maruyama bring the excitement to a climax. The entire city vibrates with the sounds of music, traditional dances, and brass band performances, creating an unforgettable atmosphere of unity.

Schedule

The festival takes place over three days. The main events are as follows:

• *July 22**
• Uwajima Gaia Carnival (14:00–22:00)
• *July 23**
• Annual Ritual, Evening Festival, Children's Ushio-oni Parade, Fireworks (from Uwajima Bay), Uwajima Odori Dance, and Brass Band Parade
• *July 24**
• Children's Procession, Otabisho Festival, Sea Procession, Hashirikomi (Running-in), Portable Shrines, Ushio-oni, and Fireworks (from Maruyama)

Venue and Access

The festival is held around Warei Shrine and throughout the Uwajima city area.

• *Main Venues**: Warei Shrine, Uwajima City center, Uwajima Bay, and Maruyama area
• *Access**: During the festival, a special temporary train called the 'Ushio-oni Go' is scheduled to run from Uwajima Station following the JR Shikoku limited express 'Uwakai.' Using public transportation is highly recommended.

Tips for Visitors

To see the main Ushio-oni and the portable shrines up close, we recommend checking the parade routes in advance. Since the sea procession and the 'Hashirikomi' involve very dynamic and fast movements, finding a safe viewing spot is essential for your safety. When enjoying the night-time events and fireworks, please prepare for temperature changes and large crowds.

What to Bring and Etiquette

As this is a summer event, please bring plenty of water for hydration and wear breathable, comfortable clothing. Since it can be dark during the night-time fireworks, comfortable walking shoes are recommended. For specific details regarding reservations, local payment methods, or English language support, please consult the official website.