Guide
Zeniarai Benten Ugafuku Jinja is located in the deepest part of Sasukagaya, Kamakura, in a secluded area known as a "hidden village" (Kakuri) surrounded by ridges on three sides. Long revered as a dwelling place for deities, it is affectionately known as "Zeniarai Benten." The shrine's most iconic feature is the pure spring water bubbling up from between the rocks. According to legend, washing coins in this water brings wealth and good fortune, drawing many visitors seeking prosperity.
The origins of this shrine date back to the era of turmoil and famine at the end of the Heian period. It is said that Minamoto no Yoritomo received a divine vision in a dream, instructing him to find a beautiful spring in a valley to the northwest and offer its waters to the gods. Following this guidance, Yoritomo established the shrine, and it is said that his devotion led to a period of peace and prosperity for the land. Furthermore, the tradition of washing money spread after the 5th Regent, Hojo Tokiyori, showed great respect to the deity and practiced washing his coins on the Day of the Snake. Today, the site remains a protected source of one of the five famous waters of Kamkaura.
The shrine enshrines a deity with a body of a snake and a human head, representing the god of water. The most symbolic experience is the "Zeniarai" (money washing) ritual, where visitors use the spring water flowing from the rocks to cleanse their coins. This unique practice allows you to connect deeply with local traditions. Surrounded by lush greenery, the shrine offers a serene atmosphere that provides a perfect escape from the bustle of modern life.
While the shrine is beautiful year-round, visiting during the seasons of fresh greenery or autumn foliage offers a particularly mystical experience as the colors of the surrounding mountains enhance the spiritual atmosphere. We recommend visiting in the early morning when the air is crisp and the sound of the flowing water is most distinct. Please ensure you arrive by 4:00 PM to complete your visit.
The central activity here is the traditional "Zeniarai" ritual. By carefully washing your coins in the pure spring water, you can experience a living piece of Japanese spiritual culture and show respect to nature. It is more than just sightseeing; it is a chance to learn about the profound connection between Japanese traditions and the natural world.
The shrine is situated in the highly atmospheric Sasukagaya area of Kamakura. The surrounding landscape is filled with historic temples and beautiful walking trails. Since it is within walking or bus distance from the Kamakura sightseeing route, it is easy to incorporate this visit into your broader Kamakura itinerary.
As the shrine is located on natural, uneven terrain, we highly recommend wearing comfortable walking shoes. Since you will be using water for the money-washing ritual, it is useful to bring a small waterproof pouch or bag to keep your valuables safe and dry. Please note that cash is required if you wish to purchase amulets (omamori) or other sacred items. When taking photos, please be mindful of the sacred atmosphere and respect other worshippers.