
Guide
Yamamiya Sengen Jinja is a historic Shinto shrine located in Fujinomiya City, Shizuoka Prefecture, and is officially registered as a component of the UNESCO World Heritage site, 'Mount Fuji.' The most striking feature of this site is the 'Yohai-sho' (remote worship site), which was constructed specifically for the direct veneration of Mount Fuji. Situated at the edge of a lava flow, the site is surrounded by stone walls made of volcanic rocks. It is a place of immense historical value that preserves the ancient forms of Mount Fuji worship.
According to the 'Fujimoto Hongu Sengen-sha Ki,' the Asama Grand Shrine was originally moved from this very location. While the exact founding date is unknown, archaeological excavations have uncovered pottery dating back to the 12th century, and historical records confirm its existence as early as the 16th century. Historically, the site was central to the 'Yamamiya Goshinko' ritual, where the deity of the Asama Grand Shrine would travel between the two shrines every spring and autumn. In 1691, markers were placed every 109 meters along this sacred path, though most have been lost to time.

This structure was built specifically for the purpose of worshipping Mount Fuji. The rectangular area, approximately 15m north-south and 8m east-west, is defined by stone rows made of 30–40cm lava rocks. The altar is positioned to face Mount Fuji and includes space for rituals and offerings. To protect this cultural asset, visitors are strictly prohibited from entering the area inside the protective fences (Tamagaki).
An area of approximately 45m square around the Yohai-sho is enclosed by stone walls made of piled volcanic rocks atop the Aozawa lava flow. Excavations in this area have uncovered Haji-ware pottery from the 12th to 15th centuries, proving that this site has been a center for sacred rituals for centuries.
Located just past the Koya (shrine office) on the approach path, there are two 'Hokodate-ishi' stones made of volcanic projectiles. These stones served as resting places for the sacred 'spears' (symbolic of the deity) during the Yamamiya Goshinko procession. They are significant vestiges of the ancient ritual-making process.
Since Yamamiya Sengen Jinja is a site designed to gaze upon Mount Fuji, it is highly recommended to visit on a clear, sunny day when the mountain is clearly visible. While the shrine is accessible year-round, visiting when the silhouette of Mount Fuji is most prominent will enhance the spiritual significance of the Yohai-sho. Visiting during daylight hours also allows you to better appreciate the intricate textures of the lava stone walls and rows.

Visitors can experience a landscape where nature and faith are one. You can walk the paths that once served as the 'Yamamiya Goshinko' route, feeling the history of the terrain shaped by lava and the rituals performed there. On Saturdays, Sundays, and public holidays, an information center is often available where you can potentially receive guidance from a Mount Fuji World Heritage guide.
The area around Fujinomiya City is dotted with numerous historical sites related to Mount Fuji worship and spots utilizing the mountain's natural spring water. You can incorporate this shrine into a larger itinerary exploring the history of the Fujinomiya and Shizuoka regions, which serve as major gateways for climbing Mount Fuji.
Due to the natural volcanic terrain and stone steps, we highly recommend wearing comfortable walking shoes. As the shrine is a protected cultural site, please do not enter the restricted areas inside the worship fences. Please be prepared to use cash for any fees at the information center. If you plan to use the guided services, be sure to check the operating hours of the information center in advance.