Guide
Ueda Wasshoi is the largest summer festival held annually on the last Saturday of July in Ueda City, Nagano Prefecture. Under the theme of "Dance! Carry! Beat!", the festival is characterized by a massive sense of unity as participants dance and move to upbeat, pop-style music under the midsummer night sky. Various groups known as "Ren"—including local neighborhood associations, schools, corporations, and community organizations—perform energetic routines. With approximately 10,000 participants and 70,000 spectators drawn from the surrounding areas, it is an incredibly high-energy event.
This festival is a deeply rooted local tradition that blends modern energy with cultural heritage. What sets it apart from more traditional festivals is the fusion of contemporary pop rhythms with traditional elements like dancing and carrying portable shrines (mikoshi). The participating "Ren" groups are diverse, ranging from local elementary, junior high, and high schools to universities, local businesses, and government offices. It serves as a vital community hub where generations connect through shared excitement, making it one of the most well-known events in Nagano Prefecture.
The festival revolves around three main elements:
A unique feature of this festival is the "Tobiri-ren" (impromptu group), which allows spectators to join in the dancing and become part of the celebration rather than just watching.
Ueda Wasshoi takes place on the last Saturday of July. We recommend watching the atmosphere shift dramatically from evening to night:
One of the best parts of Ueda Wasshoi is the ability to participate. Even if you aren't part of an official group, you can join the "Tobiri-ren." By heading to the area near the Seven-Eleven Ueda Jomaemon store, you can join the crowd and dance to the music. For those who want to prepare, dance tutorial videos are often available on YouTube, allowing you to practice before the big day.
The festival takes place in the central-city area of Ueda. The route typically starts from near Ueda Station and moves through the central shopping district toward the intersection near Chuo 3-chome. This is a vibrant, bustling area where you can feel the heat of the festival throughout the streets.