Guide
Shinminato Kitto Kitto Market is a popular tourist facility for dining and shopping, located near the Shinminato Fishing Port in Imizu, Toyama Prefecture. Opened in 2011, the facility is easily recognizable by the massive crab sign at its entrance, signaling it as a hub for seafood lovers. The facility spans a spacious 2,300 square meters and houses numerous tenants, including shops selling fresh local seafood and various restaurants where you can enjoy a meal. It is a beloved destination for many travelers looking to experience the rich culinary gifts of Toyama Bay firsthand.
Managed by Shinminato Umaimon Co., Ltd., the market plays a vital role in promoting the local food culture. Since its opening in 2011, it has served as a central hub for supplying fresh seafood from the region. Although affected by the Noto Peninsula earthquake in January 2024, the facility has been steadily resuming operations and continues its mission as a cornerstone of the local food scene. The market also embraces modern culinary trends, such as new shops offering unique items like fish and chips made with local cherry salmon, blending tradition with contemporary styles.
The facility features a diverse range of shops selling fresh seafood and restaurants serving delicious meals. A standout attraction is the seasonal "Daytime Auction Tour," which offers a rare and exciting opportunity to witness the energetic culture of the fishing port up close. Visitors can enjoy menus crafted from the freshest seasonal ingredients. The giant crab sculpture at the entrance is a famous photo spot, welcoming guests to the bright and open atmosphere of the market. Whether you are looking for a quick snack or a full meal, the market provides a truly authentic Toyama culinary experience.
The market is generally open from 9:00 AM to 5:00 PM, and visiting during the lively daytime hours is highly recommended. If you wish to experience the "Daytime Auction," please note that this occurs from 12:30 PM (with registration between 11:00 AM and 12:00 PM) and is available from September to May. We recommend checking the schedule in advance to ensure you don't miss the chance to feel the vibrant energy of the fishing port and the bustling market atmosphere.
Beyond simple shopping, you can deeply engage with Toyama's food culture here. You can enjoy fresh seafood at the onsite restaurant "Kitto Kitto Tei" or try specialty sushi at "Minato Sushi." Depending on the season, you may also be able to observe the lively fish auctions. A popular way to enjoy the market is to purchase local specialties and enjoy them at one of the many dining establishments within the facility, embracing the authentic market lifestyle.
The area around the market is rich with scenic spots perfect for sightseeing. Nearby attractions include Kaio Maru Park and the scenic Shinminato Bridge, where you can enjoy beautiful coastal views. Combining a visit to the Shinminato Kitto Kitto Market with a stroll through the historic port town atmosphere will make your Toyama sightseeing trip even more memorable.
Please keep the following points in mind during your visit: