
Historic TownsPerforming Arts
Shinjo Matsuri
A magnificent festival registered as a UNESCO Intangible Cultural Heritage.Explore this spot

Guide9 min read
Shinjo Matsuri is a traditional festival held annually from August 24th to 26th in Shinjo City, Yamagata Prefecture.
What makes it special
UNESCO Intangible Cultural HeritageMagnificent Festival FloatsTraditional Japanese MusicSummer Night FestivalYamagata Traditional Events
About Shinjo Matsuri
- Witness the breathtaking sight of 20 magnificent, decorated floats up close.
- Immerse yourself in a traditional Japanese summer night accompanied by the rhythmic Shinjo Hayashi music.
- Experience the profound historical value of a UNESCO Intangible Cultural Heritage event.
- Enjoy the magical atmosphere of the illuminated floats against the night sky.
Tips
Payment
Cash is highly recommended. Most food stalls only accept cash.
Language
English support is limited at the festival sites.
Reservations
Check in advance if you require specific viewing seats.
Clothing
Wear breathable clothing and comfortable walking shoes for the summer heat.
Photography
Please do not obstruct the procession or the crowd while taking photos.
Accessibility
Expect crowds and some uneven surfaces along the float routes.
Etiquette
Please respect the traditional nature of the ceremony and the local participants.