Guide
The Sapporo Beer Kyushu Hita Plant is a major production hub for Sapporo Beer in Western Japan, located in the scenic Hita City, Oita Prefecture. This facility offers more than just a look into the brewing process; it features the "Hita Mori Beer Garden," where visitors can taste incredibly fresh beer served directly from the brewery. Surrounded by the abundant natural resources and pristine water of Hita, this is a perfect place to connect with the history and craftsmanship of the Sapporo brand.
Sapporo Beer is one of Japan's most historic breweries, originating from the Sapporo Brewery established in Sapporo, Hokkaido, in 1876. The iconic five-pointed star (Seimei-hoshi) featured in the brand's logo is derived from the emblem of the Kaitakushi (the former development agency of Hokkaido). The Kyushu Hita Plant serves as a vital production center for Western Japan, representing a beautiful fusion of modern industrial development and local Japanese heritage.
The true highlight of the visit is the Hita Mori Beer Garden. Here, you can enjoy premium selections such as "Black Label" and "Yebisu Beer" that have been delivered straight from the production line. The beer garden is divided into three distinct zones, including an open-air terrace that offers a panoramic view of the Hita cityscape. To complement your drinks, we highly recommend trying the local specialty, Hita Tofu, which is famous for its texture and flavor. The factory tour itself provides a fascinating, detailed look at the sophisticated science behind beer production.
The terrace seats at the Hita Mori Beer Garden are especially recommended during pleasant weather or seasonal transitions. Enjoying a cold beer under a clear blue sky in such an open, airy atmosphere feels like a mini-resort getaway. The scenery from the terrace is particularly stunning during the afternoon when the sunlight is soft and pleasant. Depending on the season, the atmosphere can shift from a bright, refreshing daytime vibe to a more relaxed, tranquil evening setting.
Through the factory tour (advance reservation required), you can learn the intricate steps of the brewing process. Following the tour, the experience is completed by tasting the products at the beer garden, allowing you to connect your newfound knowledge with your senses. Pairing the beer with local delicacies, such as tofu made from the pure waters of Hita, is a quintessential experience that you won't find anywhere else.
The area surrounding the Sapporo Beer Kyushu Hita Plant is rich with sightseeing opportunities. A short 15-minute drive will take you to the historic streets of Mamedacho, while Amase Onsen is approximately 20 minutes away, and Tsukitate Onsen is about 30 minutes away. The location also offers excellent access to Yabakei (Aonotomon) and the famous hot spring resorts of Yufuin and Beppu via the highway, making it a convenient base for exploring Kyushu.
The facility is modern and clean, so casual clothing is perfectly acceptable. However, we recommend comfortable attire for the factory tour and when sitting on the terrace. Regarding payment, please check the official website for specific restaurant menu details, though most standard payment methods are accepted. For safety and hygiene, please refrain from visiting if you are feeling unwell or running a fever. If you plan to use the terrace, bringing a light jacket or shawl is a good idea to prepare for changing weather conditions.