Guide
Sanrio Hanamilly Land is an outdoor theme park themed around Sanrio characters, located in Hita, Oita Prefecture. Since its opening in 1991, it has been a beloved destination for fans, and it is set to celebrate its 35th anniversary in 2026. The vast grounds are filled with Sanrio characters, most notably Hello Kitty, allowing visitors to fully immerse themselves in a world of cuteness. The open-air atmosphere provides a refreshing escape from daily life, offering a magical time spent interacting with your favorite characters.
The park was developed as part of a municipal park plan for Oita Prefecture. It has long-standing roots in the local community as a place to experience the stories woven by Sanrio characters. While there was once a unique culture involving a specific internal currency system, the park now operates under the standard format of modern Japanese theme parks. Furthermore, the park is undergoing an exciting evolution; plans have been announced for a transition into a stay-based resort, including the development of a "Sky Park" concept featuring hotels, ropeways, and large-scale roof structures.
The park is divided into several themed areas, each offering its own unique charm. In areas such as Harmony Park, White Barts Square, and Carnival Square, you can enjoy a variety of attractions and live shows. The entire park feels like a single, cohesive story, from stage events featuring characters to shopping at adorable boutiques and dining at themed cafes. The meticulous attention to detail in recreating the characters' worlds and the seasonal changes in atmosphere ensure that every visit offers new discoveries.
As an outdoor park, you can enjoy the changing scenery of the seasons. On clear days, we highly recommend taking photos with the characters under a bright blue sky. The atmosphere of the park also shifts depending on the time of day. The daytime is lively and bustling with attractions and shows, while the late afternoon and evening offer a more relaxed, tranquil vibe. Since seasonal events and limited-edition menus are frequently introduced, we recommend checking the official website for the latest information before your visit.
The true joy of Hanamilly Land is experiencing the world of Sanrio through all five senses. For fans, there is nothing quite like finding limited-edition merchandise at the shops or taking photos with the characters. The park also features several restaurants and cafes where you can enjoy incredibly cute, themed food and drinks. Through the various attractions, you will feel as though you have truly stepped into the world where these characters live.
Hanamilly Land is situated in a beautiful, nature-rich area of Oita Prefecture. It is a convenient base for Oita sightseeing, with easy access routes toward Oita Airport and the famous hot spring areas like Beppu. After enjoying your time with the characters, you can easily plan a trip to explore the local natural landscapes or visit nearby hot spring-resorts (onsen) to complete your Japanese travel experience.
As this is an outdoor park, it is essential to dress according to the weather. Please prepare for heat in the summer and bring warm clothing in the winter. We also recommend checking the official website regarding payment methods, reservation requirements, and English language support.