Guide
Sake Matsuri is a celebrated sake festival held in the Saijo district of Higashihiroshima, Hiroshima Prefecture. Saijo is a region renowned for its high-quality sake production, and this festival plays a vital role in promoting and preserving the local brewing culture. The event is held annually over two days on the second Saturday and Sunday of October, drawing large crowds of enthusiasts. The main highlight is the opportunity to enjoy extensive sake tastings while simultaneously experiencing the deep-rooted history and traditions of sake brewing.
The festival's origins date back to 1974, starting as a community-focused "People's Festival." In 1990, members of the local Chamber of Commerce and Industry helped evolve it into the current format, centering the celebration around