Guide
Nichiyou-ichi is a traditional street market held along Otesuji in Kochi City, boasting a history of over 300 years. Originating in 1690 (the Genroku era), this market is held every Sunday against the scenic backdrop of the former castle town near Kochi Castle. Stretching approximately 1 km, about 300 stalls line the street, offering a diverse range of goods including fresh vegetables, fruits, seafood, hardware, forged blades, plants, antiques, and even livestock. It is both a vital part of local daily life and a must-visit landmark for tourists visiting Kochi.
The origins of this market date back to 1690. For over three centuries, it has evolved alongside the lifestyle and culture of Kochi. Historically, the market even included the sale of livestock, maintaining a deep connection to the local community. Because it is held in the historic Otesuji area near Kochi Castle, the market is deeply intertwined with the city's heritage. This weekly Sunday tradition is a cherished part of the region's cultural identity.
The greatest draw of Nichiyou-ichi is the overwhelming variety of vendors and products. You can find seasonal produce such as local fruit tomatoes, Bontan (pomelo), and fresh vegetables, alongside local delicacies like chirimen-jako (dried young sardines), sushi, and yakitori. The selection also includes daily necessities, crafts, antiques, garden stones, and plants. The sight of colorful tents lining the wide street and the lively sounds of the local Tosa dialect create a unique and vibrant atmosphere.
The market is held from approximately 6:00 AM to 2:00 PM. It is most energetic in the early morning, and visiting during the cooler morning hours allows you to find the freshest produce and the widest selection. Since many items may sell out by the afternoon, most visitors arrive in the morning for the best shopping experience. Please note that the market is not held on January 1st and 2nd, or during the Yosakoi Festival period (August 10–12).
Beyond shopping, you can truly experience the local food culture. Try famous local snacks like