Guide
Hogaura Menburi is a deeply rooted traditional folk performing art held during the Niiura Autumn Festival in Kashima City, Saga Prefecture. As a designated Important Intangible Folk Cultural Property, it serves as a vital symbol of the region's history and identity. The most striking feature is the sight of performers wearing demon (oni) masks dancing against a backdrop of vast, peaceful rice fields. Unlike other regional variations, the Hogaura style is distinguished by its magnificent costumes adorned with wave and anchor patterns. The "Michiyuki" (procession), where performers move through the countryside in a line, creates a magnificent spectacle that blends the natural rural landscape with traditional performing arts.
The festival is part of the Niiura Autumn Festival, dedicated to the local guardian deity at the local shrine. "Menburi" refers to the traditional art of dancing to the sounds of flutes, drums, and bells while wearing a mask. While Kashima City features two distinct styles—the Onari-kei and the Hogaura-kei—the Hogaura-kei is celebrated for its brilliant costumes and unique, fluid movements. This ritual is more than just entertainment; it is a sacred event (shinji) intended to pray for a bountly harvest and the protection of the community.
The greatest highlight is the "Michiyuki" (procession) held in the morning. Seeing the performers in their traditional attire and demon masks marching along the narrow paths between rice paddies is the quintessential image of this festival. The elegance of the costumes and the sophisticated, rhythmic movements set the Hogaura style apart. Following the procession, the "Hono" (dedication ceremony) takes place at the local shrine, serving as the festival's climax. The contrast between the dynamic energy of the dancers and the tranquil greenery of the fields is truly captivating.
The festival is held annually on the second Sunday of September. The best time to experience the full spectacle is during this September window. The schedule typically begins with the Michiyuki procession shortly after 8:00 AM, followed by the formal dedication at the shrine around 10:00 AM. For photographers and visitors, arriving early in the morning is highly recommended to capture the procession moving through the fields.
Visitors can witness the profound depth of Japanese tradition as performers dance to the rhythmic beats of flutes and large drums. You may see children participating in the festivities, showcasing how the culture is passed down through generations. Please note that this is a traditional observation-based event; there are no programs for tourists to participate in the dance or training. Visitors are asked to observe the rituals quietly and respectfully.
The heart of the festival is the local shrine located in the Hogaura district, situated next to the Hogaura Community Center. The area is a beautiful rural landscape of farmland and traditional houses. For travelers, "Michi-no-Eki Kashima" (Roadside Station Kashima) serves as a convenient base for accessing the area. During the festival, shuttle services may be available from the station to accommodate visitors.
There is no admission fee to watch the festival. However, you will need cash for food, drinks, or local transport. We recommend carrying small denominations (coins and 1,000 yen notes) as many local vendors may not accept cards.
As this is a local community-led traditional event, English-speaking staff or guides are generally not available. It is helpful to research the history of the festival beforehand to fully appreciate the experience.
No advance reservations are required. However, the festival can become crowded, especially along the procession routes where many photographers gather. Please plan your movements with plenty of time. Since the event takes place outdoors on farm roads and near shrine grounds, wear comfortable walking shoes and bring items for sun protection (hats/umbrellas) or rain gear. The paths can be narrow and uneven.
Photography is permitted, but please be mindful of the procession flow. Do not block the paths or obstruct the performers. Please respect the sacred atmosphere of the shrine and the local customs to ensure a respectful experience for the community.