
Guide
Kugenuma Kaigan is one of Japan's most iconic beach resorts, located in Fujisawa City, Kanagawa Prefecture. Since the opening of the bathing area in 1886, it has captivated visitors for generations. The area has a rich history, once developed as a major villa district. In recent years, it has become a hub for diverse activities, especially with the rise of surfing and beach sports. The area boasts a unique, laid-back atmosphere heavily influenced by Hawaiian culture, characterized by numerous Hawaiian-style cafes, bakeries, and shops selling Aloha-themed goods.
The history of this region is deep; it was once a desolate sandy area known as "Togami-ga-hara." During the Edo period, it even served as a training ground for Shogunate artillery drills. Following the introduction of the railway in the Meiji era, it developed into a popular villa destination favored by writers and artists. In the post-war era, its international flair was further enhanced by its proximity to US military bases, earning it the nickname "The Miami of the Orient." This international influence, combined with its status as a birthplace of longboard surfing, gives the area a distinct, cosmopolitan coastal identity.

The greatest charm of Kugenuma Kaigan is its vast sandy shores and the relaxed seaside lifestyle. The coastline is lined with surf shops and cafes where you can unwind to the sound of the waves. The ocean's appearance changes beautifully with the seasons; even in winter, you can enjoy a peaceful, scenic stroll in a relatively mild climate. Depending on the season, you might even witness traditional local fishing, such as sardine harvesting, showcasing a unique blend of traditional Japanese coastal culture and modern resort vibes.
While Kugenuma Kaigan is enjoyable year-round, it offers different moods depending on the season. Summer is the most energetic time, bustling with swimming and beach sports. Conversely, spring, autumn, and winter are perfect for a more tranquil experience, such as strolling along the shore or visiting cozy cafes. The evening hours are particularly special, offering a serene atmosphere that allows you to truly feel the slow pace of resort life. If you are visiting for surfing, we recommend checking the wave conditions beforehand.

As a celebrated center for beach sports, Kugenuma Kaigan is a paradise for surfing and various marine activities. With many surf shops concentrated in the area, it attracts everyone from beginners to seasoned professionals. Beyond the waves, enjoying tea time at a Hawaiian-themed cafe or shopping at local boutiques is a quintessential experience here. The ability to relax while gazing at the horizon provides a perfect escape from the hustle and bustle of daily life.
The area around Kugenuma Kaigan is dotted with spots where you can experience nature and history. Nearby facilities like Kugenuma Sports Park make it a great destination for families. Additionally, with easy access via the Odakyu Enoshima Line, it is easy to incorporate Kugenuma into a broader sightseeing route through the Shonan area, including nearby Enoshima. We recommend exploring the local streets and cafe hopping alongside your beach strolls.
As a coastal area, please prepare for sun and wind. Choose clothing appropriate for the season and your activities. When visiting local shops, it is helpful to check their payment methods in advance. To preserve the beautiful landscape, please follow local etiquette, such as taking your trash home.