Guide
Located in Okayama City, Okayama Prefecture, the Kirin Beer Okayama Brewery is a key production hub for high-quality beer. Here, you can observe the sophisticated brewing process up close. The greatest highlight is the opportunity to taste "freshly made" beer delivered directly from the production line. Learning the intricate steps of beer-making and concluding your visit with a crisp, fresh glass is a deeply rewarding experience for any beer enthusiast.
As a cornerstone of Japanese beer culture, Kirin Beer has long been dedicated to pursuing uncompromising quality. The Okayama Brewery plays a vital role in this mission, utilizing local characteristics to produce exceptional beverages. The facility represents more than just a manufacturing site; it is a place where the evolution of Japanese brewing technology and the passion behind the craft are shared with visitors, helping to preserve and communicate Japan's rich beverage culture.
The factory tour provides a detailed look at the entire production cycle, from raw material selection and malt maturation to the addition of hops, fermentation, and filtration. Witnessing the precision of the high-tech equipment used in the process is truly impressive. You will also observe the final stages, such as bottling and canning, to understand the dynamic flow of product completion. The tour culminates in a tasting session where you can experience the unparalleled freshness that only a brewery can offer.
Tour schedules are flexible, allowing you to enjoy the experience during a fresh morning session or a relaxing afternoon. While the tour is enjoyable year-round, visiting during seasons when limited-edition seasonal beers are being produced adds an extra layer of excitement. We recommend scheduling your visit to coincide with times that allow you to enjoy the beer at its absolute peak freshness.
The main activity consists of a guided factory tour followed by a beer tasting session. Listening to expert explanations while observing the changes in ingredients and the brewing stages provides a multi-sensory experience that deepens your knowledge. You will also have the opportunity to learn about the essential raw materials that define the character of the beer.
Okayama Prefecture boasts many other wonderful attractions. Within Okayama City, you can explore historic gardens, traditional castles, and enjoy the beautiful scenery of the Seto Inland Sea. We recommend combining your brewery visit with a tour of local gourmet spots or historical landmarks to make your Okayama sightseeing trip truly unforgettable.
Please wear comfortable, casual clothing for your tour. As the facility maintains strict hygiene standards, neat attire is appreciated. Since this is an alcohol-related facility, entry and consumption are strictly prohibited for anyone under the age of 20. You must carry a valid form of identification (such as a passport) to verify your age.