Guide
The "Open Kitchen" program at the Kewpie Tosu Factory is a sensory experience that reveals how essential staples like mayonnaise and dressings are produced. Rather than a simple observation, this program uses video presentations and real-time observation of the manufacturing process to spark curiosity about food. By learning the technology and dedication behind everyday products, visitors can develop a deeper appreciation and understanding of the food we consume daily.
Kewpie has long been a company dedicated to the pursuit of food safety and deliciousness. The Tosu Factory serves as a vital hub for Japanese food culture, utilizing advanced technology in its manufacturing processes. This factory tour program plays a crucial role in "Shokuiku" (food education), passing down the joy and importance of food to the next generation. By explaining not just the technical aspects of mayonnaise production but also the entire journey from product to consumer, Kewpi builds lasting brand trust and transparency.
The highlight of the tour is the combination of video presentations explaining the mayonnaise-making process and the opportunity to observe the actual production site up close. A particularly rare and exciting moment is observing the egg-breaking machines (rakutan-ki) and seeing how products take shape. To ensure the experience is engaging, the program includes interactive elements like quizzes, preventing the tour from feeling like a dry lecture. The tour also provides visual information regarding the company's rigorous quality and hygiene control standards.
The factory tour is held year-round, but it is especially popular with families during summer vacation periods. The tour is divided into two sessions: Morning (9:30–12:00) and Afternoon (13:00–16:00). Because the tour takes place in a climate-controlled indoor facility, it is a perfect option for visitors who wish to avoid the heat of summer or the unpredictable weather of other seasons, offering a comfortable and stable environment for learning.
The program follows a structured flow: an introductory overview, video screening, observation of the production process, and a quiz. The videos introduce the making of mayonnaise and the importance of raw ingredients like vegetables. This is followed by a visual tour of the production line, including the egg-breaking process. These steps provide a high-impact visual experience that goes beyond mere theory. While the content is designed for elementary school students and above, the technical depth ensures that adults will find the manufacturing technology equally fascinating.
Tosu City is a major transportation hub in Kyushu, making it easily accessible. The area around the factory features many commercial facilities and gourmet spots. After your tour, you can easily visit nearby shopping malls or local restaurants to enjoy regional specialties. Since the area is easily accessible via car or train, it is a convenient addition to any Kyushu travel itinerary.
From a hygiene management perspective, there are specific rules regarding food and drink. Eating is generally restricted to outside the facility; inside the building, only beverages for hydration are permitted. Please note that the tour is by reservation only and must be booked via the official website. For group participation, please consult via telephone. Additionally, if assistance is required, it is noted that a companion should accompany the visitor.