
Guide
Kehi no Matsubara is a breathtaking scenic spot located in Fukui Prefecture. Recognized as one of Japan's most beautiful coastal landscapes, it is officially designated as a national place of scenic beauty. The area is characterized by a striking color contrast between the vast, lush green pine forests, the pristine white sand beaches, and the deep blue waters of the Sea of Japan.
This location has been documented in historical records since ancient times. Many historical texts praise the sublime beauty of this landscape, which has been cherished by people for generations. To preserve this natural heritage, the area is carefully managed as part of a quasi-national park, ensuring the preservation of its unique ecosystem.

The primary attraction is the expansive view of the pine groves stretching along the coastline. Well-maintained walking paths allow visitors to stroll through nature while listening to the rhythmic sound of the waves. The scenery changes beautifully with the seasons, offering a fresh perspective every time you visit. Additionally, during the summer months, the area serves as a popular beach for seaside recreation and swimming.
From spring to summer, the contrast between the vibrant green pines and the blue sea is particularly striking, making it a lively season for beachgoers. Autumn is ideal for peaceful walks in the refreshing breeze. In winter, the landscape transforms into a majestic, quiet scene where the rough waves of the Sea of Japan meet the snow-covered coast. For the best experience, visit during the early morning for tranquility or at sunset to witness the dramatic shifts in light.

The main activity is enjoying a leisurely stroll through nature. Walking along the established paths, you can feel the sea breeze and the scent of the pine needles up close. During the summer, you can enjoy seaside recreation at the designated swimming areas. Occasionally, large-scale events are held, where you might witness traditional cultural scenes such than lantern floating ceremonies.
The surrounding area features various facilities to enjoy the coastal nature and several spots where you can experience local history. You can plan a route that explores the nearby towns and local environments while enjoying the coastal views.
We recommend wearing comfortable walking shoes and clothing suitable for movement. Since the coast is prone to sudden weather changes and wind, carrying a light jacket or windbreaker is highly recommended.