
Jade Coast
Hisui Coast
A special shoreline facing the Sea of Japan where 'Jade,' a gemstone beloved since ancient times, washes ashore.Explore this spot

Jade Coast is a stunning shoreline facing the Sea of Japan, located near the border of Asahi Town in Toyama Prefecture and Itoigawa City in Niigata Prefecture.
What makes it special
About Jade Coast
- Explore Natural Artistry: Searching for diverse stones and rare raw jade pieces washed up on the pebble beach is a one-of-a-kind experience.
- Morning Views: Plan your visit for the early morning between late May and mid-July to catch the stunning sunrise over the horizon.
- Local Flavors: Don't miss the chance to try the famous 'Tarajiru' (cod soup) at nearby drive-ins to experience the local culture.
- Nature Stay: Stay at a nearby cottage or campsite to enjoy the soothing sounds of the waves and a deep connection to nature.
- Scenic Drive: The drive along Route 8 offers a wonderful way to enjoy the beautiful coastline while traveling.
Weather forecast
Wed
8/5
30°/26°
14%
Thu
8/6
31°/26°
8%
Fri
8/7
31°/27°
62%
Sat
8/8
31°/26°
73%
Sun
8/9
28°/26°
69%
Mon
8/10
27°/24°
27%
Tue
8/11
26°/22°
31%
Tips
Payment
Some nearby restaurants and facilities may require cash. Please prepare Japanese Yen in advance.
Language Support
English support is limited at local tourist information and surrounding facilities.
Reservations
No reservation is required to visit the beach, but it is highly recommended to book in advance if using nearby cottages or campsites.
Clothing
As you will be walking on pebbles and near the shoreline, wear sturdy, comfortable walking shoes rather than sandals.
Photography
Photography of the natural scenery is free, but please be considerate of other visitors.
Accessibility
Due to the pebble beach terrain, there may be uneven surfaces or obstacles, making wheelchair access difficult.
Etiquette
To protect the natural environment, please ensure you take all your trash home with you.