Guide
Higashiguchi Hongu Fuji Sengen Jinja (formerly known as Subashiri Sengen Jinja) is a highly significant shrine located on the eastern side of Mt. Fuji, serving as the starting point for the Subashiri climbing route. As a designated component of the 'Fujisan, sacred place and source of cultural worship' UNESCO World Heritage site, it holds deep historical roots in rituals meant to appease the volcanic activity of Mt. Fuji. The shrine is famous for its vibrant vermilion-colored architecture, which creates a stunning contrast against the natural landscape at the foot of the mountain. This site offers a unique space where nature and spirituality merge, providing a sense of profound history to all who visit.
The history of this shrine dates back to the early Heian period, specifically the year 802 (Enryaku 21). During that era, when volcanic eruptions occurred on the eastern foothills of Mt. Fuji, local officials established a ritual site in the present-day Subashiri area to pray for the stabilization of the earth and to protect the local population from the terror of eruptions. This ritual became the origin of the shrine's traditions. Dedicated to deities such as Konohanasakuya-hime, the shrine has long served as a vital spiritual center for both the local community and Japan, preserving the sacred sanctity of Mt. Fuji through the centuries.
The most striking feature is the majestic main shrine building. The beautiful vermilion-painted architecture stands in brilliant contrast to the lush greenery of the surrounding forest, making it a perfect subject for photography. Beyond its visual beauty, the very air of the shrine carries a sense of divinity. Because it serves as the gateway to the Subashiri climbing route, walking through the grounds feels like entering a sacred passage toward the mountain itself. Visitors can enjoy the changing beauty of the seasons reflected in the architecture and the natural environment.
While the shrine grounds are accessible 24 hours a day, please note that the shrine office (shamusho) operates only during daytime hours. The ideal time to visit is during the Mt. Fuji climbing season, from May to August. During these months, the area is lively with climbers and visitors enjoying the fresh greenery. We highly recommend visiting in the early morning; the crisp, clear air and the stillness of the dawn allow you to experience the profound tranquility and sacred atmosphere of the mountain's base more deeply.
It is common for visitors to perform a ritual of prayer here to prepare themselves mentally and spiritually before embarking on the climb up Mt. Fuji. As the starting point of the Subashiri Trail, it is a place to pray for safety and to show respect to the natural forces of the mountain. Visitors can also experience traditional Shinto culture by receiving Goshuin (temple/shrine stamps) or Omamori (amulets), which allow you to take a piece of Mt. Fuji's history and protection home with you.
The shrine is located in the Subashiri area at the foot of Mt. Fuji. This area is a vital hub for mountaineers, with various trails nearby. It is also easily accessible from the Gotemba area, which features various shops for climbing-related gear and scenic driving routes to enjoy the breathtaking views of Mt. Fuji. It serves as a very convenient base for both spiritual sightseeing and mountain climbing preparation.
When visiting, we recommend wearing clothing suitable for the local weather and terrain, especially if you plan to continue hiking. Please note that most transactions at the shrine office, such as purchasing Goshuin or Omamori, require cash. As this is a sacred Shinto site, please maintain a quiet demeanor and act with respect toward the natural environment and the spiritual traditions of the shrine.