Guide
Hasshoku Center is a massive market facility located in Hachinohe, Aomori Prefecture, where the region's finest delicacies converge. More than just a shopping spot, it offers a unique form of food entertainment where you can buy fresh ingredients and enjoy cooking them right on the spot. Known as a 'food theme park,' it is beloved by both domestic and international visitors for its abundance of fresh seafood, vegetables, and local specialties from the rich waters of Hachinohe.
Hasshoku Center was established to bring the rich food culture of Hachinohe closer to people in a fun and engaging way. It blends the traditional culinary heritage of Hachinohe—a historic fishing town—with the modern enjoyment of shopping and dining. By sourcing fresh ingredients directly from local producers, the center plays a vital role in revitalizing the local economy and providing an authentic taste of regional Japan.
The biggest draw is undoubtedly 'Shichirin-mura.' This interactive facility allows you to purchase fresh seafood or vegetables from the market and grill them yourself using traditional charcoal braziers called 'shichirin.' Another must-visit is 'Aji Yokocho,' a lively food court area where you can enjoy exquisite dishes made with ingredients delivered straight from the market. The facility also includes the 'Market Building' for seasonal shopping and the 'Cooking Dojo' for culinary demonstrations.
You can enjoy different seasonal delicacies depending on when you visit. Whether it is the taste of spring, summer seafood, autumn harvests, or winter delicacies, you will always find a 'perfect dish.' For the best selection, we recommend visiting the Market Building early in the morning. The atmosphere also becomes quite energetic toward the evening, and special seasonal events (such as Golden Week programs) offer even more ways to enjoy the center.
At Hasshoku Center, you don't just eat; you complete the culinary process yourself. The self-cooking experience at Shichirin-mura is a highly unique and enjoyable activity for travelers. Additionally, the 'Cooking Dojo' offers opportunities to learn from professional chefs. Even beginners can deepen their understanding of Japanese food culture by observing and practicing professional techniques, learning the best ways to handle and cook local ingredients.
The area surrounding Hasshoku Center serves as a hub for Hachinohe's rich food culture. Nearby, you can find various shops dealing in local goods and spots that reflect the history of the city. The area is well-connected to hotels within Hachinohe and local transportation, making it a convenient base for your travels. Some visitors even enjoy purchasing high-quality ingredients at the market to enjoy later at their local hotels.
Major credit cards such as Visa and MasterCard, as well as transport IC cards, are accepted throughout the facility. However, since some smaller stalls or specific food stands may only accept cash, we recommend carrying some Japanese Yen with you.
While English signage is available at information desks and major facilities, detailed English support from staff may be limited. Using a translation app is recommended for smoother communication.
No prior reservation is required to use the Market Building or Aji Yokocho. However, for experiential programs like the Cooking Dojo or specific group events, we recommend checking the official website and booking in advance.
When using Shichirin-mura, please wear comfortable clothing that is easy to move in and resistant to stains, as you will be working around fire and smoke. Please also dress appropriately for the season and weather.
Photography is generally permitted, but please respect the privacy of other customers and the rules of individual shops. Please follow local instructions in areas where photography may be restricted.
The facility is relatively barrier-free, but some areas or cooking spaces may have small steps or narrow passages. Wheelchair users are encouraged to check the routes in advance.