Guide
Hama no Ichi is the autumn festival of Usbara Hachiman-gu Shrine. During the Edo period, it was celebrated as one of the three greatest markets in Western Japan and was known as the most significant event in the Fuchinai castle town. The festival centers around the ritual of the deity traveling from the shrine to the temporary palace at the shores of Ishi no Hama. Throughout the period, a bustling market forms around the shrine grounds, drawing large crowds. It is a concentrated experience of Japanese festival culture, featuring traditional rituals, Kagura (sacred dance), and a breathtaking fireworks display.
The history of this festival is deep-rooted; in the Edo period, it flourished as one of the most prominent markets in Western Japan. The festival is a blend of local religious devotion and commerce. Unique traditions are still preserved today, such as the sale of "Shikishi Mochi," which is shaped like the cushion used by feudal lords. The procession of the Mikoshi (portable shrine) to the temporary palace and the dedication of Kagura are vital cultural rituals that continue to connect the local community with their heritage.
The highlight of the festival is the procession of the elaborately decorated Mikoshi. Carried by Shinto priests and local community members, these highly intricate portable shrines bring an intense energy to the festivities. At night, the dedication fireworks display lights up the sky over Nishi-Oita in brilliant golden hues. Visitors can also enjoy visual and hands-on experiences, such as watching traditional Kagura performances or participating in Ichimon Ningyo (traditional doll) painting workshops.
The festival is held annually in September. The events vary depending on the day between the 12th and 15th. For example, on the night of the 13th, a special fireworks display takes place near Nishi-Oita Port from approximately 20:00 for about 10 minutes. While the evenings are perfect for watching Kagura dances under the stars, the daytime offers a different charm with lively workshops and the energetic movement of the Mikoshi through the streets.
During the festival, there are various programs to connect you with Japanese tradition. On the 14th, you can join the "Ichimon Ningyo Painting Workshop" to try your hand at traditional doll decoration. You can also purchase the unique "Shikishi Mochi" or enjoy shopping at the lively market surrounding the shrine to feel the true vitality of a Japanese festival.
The main venue is the area around the temporary palace of Usbara Hachiman-gu (Ishi no Hama, Oita City). The nearby Nishi-Oita Port offers a great vantage point to enjoy the fireworks display. As the entire area becomes very crowded and energetic during the festival, we recommend allowing plenty of time for travel and movement around the vicinity.