Guide
Gotemba Premium Outlets is one of Japan's largest and most prestigious shopping resorts, uniquely situated on a vast landscape that offers breathtaking views of the World Heritage site, Mt. Fuji. As the flagship model for Premium Outlets in Japan, it serves as a central hub for international luxury and high-end fashion brands. The expansive grounds are designed to provide a seamless and premium shopping environment for all visitors.
The facility is operated as a premier outlet destination that leverages its iconic location at the foot of Mt. Fuji. It embodies the high brand value of the Premium Outlets name and stands as a major landmark in Japan, blending high-end retail with the natural beauty of the Fuji region.
The greatest draw is the incredible lineup of domestic and international brands. While shopping, visitors can enjoy intermittent views of the majestic Mt. Fuji, making the experience much more than just a retail excursion. With a diverse range of categories spread across the vast grounds, you can easily find everything from luxury fashion to lifestyle goods.
The facility is open year-round, with seasonal shop lineups and special events occurring throughout the year. For the best experience, we recommend visiting during daylight hours to fully enjoy the stunning views of Mt. Fuji while you shop. The outlet is open until 20:00, allowing for evening shopping sessions.
Beyond just shopping, the outlet offers a complete lifestyle experience. Some shops feature limited-time collections and exclusive items. Additionally, there are various dining options, including shops that offer takeout services, allowing you to enjoy a quick meal or a relaxed break during your visit.
The area around the outlet is rich in tourism-friendly locations, such as the Hakone Onsen (hot spring) district. This allows travelers to easily combine a high-end shopping trip with a relaxing hot spring retreat, making for a perfect multi-day itinerary.
Because the facility covers a very large area, we highly recommend wearing comfortable walking shoes. Regarding payments, you can use cash, major credit cards (such as Visa and MasterCard), and digital payment services like the "PO PAY" app. Please follow the local etiquette and shop-specific rules to ensure a pleasant experience for everyone.