
Guide
Flower Park Urashima is a scenic destination located along the coast of Mitoyo City, Kagawa Prefecture, featuring expansive fields of Marguerite flowers. The most striking feature is the view of white flowers stretching across the farmland against the deep blue backdrop of the Seto Inland Sea. From late April to mid-May, the area is blanketed in white, creating a breathtaking spectacle. During this peak season, the admission fee includes a flower-picking experience, allowing visitors to truly connect with nature.
The facility provides a way for visitors to experience the beauty of nature through seasonal blooms within a rich, natural environment. Leveraging its location on the peaceful shores of the Seto Inland Sea, the park maintains its Marguerite fields with care. The facility operates with a system of operational support fees to help maintain the natural environment and the seasonal flower displays, ensuring that tourism and nature conservation go hand in hand.

The highlight of the park is the view during the peak blooming period in May. The contrast between the endless white Marguerite flowers and the brilliant blue of the Seto Inland Sea is truly unforgettable. Additionally, because the entrance fee includes the cost of flower picking, visitors can enjoy the tactile experience of touching and picking the flowers. It is a wonderful place to enjoy a seasonal, open-air landscape in a beautiful seaside location.
The best time to visit is from late April to mid-May, when the Marguerite flowers are in full bloom. To see the most vivid contrast between the white flowers and the blue sea, we recommend visiting during the bright daylight hours. The park is open from 9:00 AM to 5:00 PM (last entry at 4:00 PM).

At Flower Park Urashima, you can enjoy a "flower picking experience" which is included in your admission fee. Being able to interact with the seasonal flowers within such a vast field is a precious experience for many travelers. Please note that the availability of this activity may change depending on the blooming status of the flowers, so checking the local conditions before your visit is recommended.
The area around Mitoyo City is dotted with many beautiful coastlines and spots where you can enjoy the natural beauty of the Seto Inland Sea. Nearby, you can find popular destinations like "Chichibugahama Beach," which is famous on social media, making it easy to include this park in a scenic driving route.

Please keep the following points in mind for your visit: