Guide
"Umi no Pika Ichi" is a community-focused market event held in Matsuzaki, located along the beautiful coastline of the Izu Peninsula in Shizuoka. This event blends the natural beauty of Matsuzaki with the warmth of the local community. Visitors can enjoy a variety of fresh seafood, local specialties, handmade crafts, and diverse food stalls in a refreshing seaside atmosphere.
The greatest charm of this event is the concentration of local culture set against the breathtaking scenery of Matszukai Old Port. Feel the sea breeze while browsing for unique local gourmet food or one-of-a-kind handmade goods. Whether you are traveling with family, friends, or solo, it is a perfect way to relax and experience the authentic rhythm of Japanese local life. The diverse lineup of food stalls ensures there is something for everyone to enjoy.
The event will be held on Saturday, September 26, 2026. The schedule focuses on the lively market hours during the day. We recommend checking official information closer to the date for any specific performance times or changes to stall schedules. Spend a luxurious moment by the beautiful sea in Matsuzaki.
The venue is Matsuzaki Old Port, situated along the stunning coastline of Matsuzaki. Matsuzaki is known as a highly scenic area within the Izu Peninsula. As public transportation access can be limited, we recommend using a rental car or taxi to travel smoothly and combine your visit with nearby sightseeing spots. Please follow local signage for parking instructions.
Preparation is key to enjoying Umi no Pika Ichi to the fullest. As this is an outdoor event, it may be affected by weather conditions. Since popular food stalls and limited-edition items often sell out quickly, we recommend arriving early. To truly immerse yourself in the culture, try communicating with the local vendors—it is a wonderful part of the experience!
As this is an outdoor event, please wear comfortable clothing. We recommend bringing a light jacket or layer to prepare for changes in temperature or sea breezes. Regarding payments, many vendors primarily accept cash, so please carry enough Japanese Yen. English language support is limited, so feel free to use translation apps or simple gestures to communicate with staff and vendors. No advanced reservation is required to attend, but please check official updates for the latest details.