Guide
Located in the heart of Toyama City, the Toyama Machinaka Market (Etchu Ote Ichiba) takes place along the 290m-long Ote Mall, a beautiful cobblestone street. This area is a special pedestrian-friendly zone accessible only by pedestrians and streetcars, offering stunning views of Toyama Castle. The event is held four times a year in a 'transit' format, where over 60 stalls gather to create a bustling atmosphere. Even during regular sessions, you can enjoy 40+ diverse vendors offering local ingredients, handmade crafts, and gourmet treats.
The main draw is the fusion of historic cobblestone streets and a modern market atmosphere. Enjoy local food culture and crafts against the backdrop of Toyama Castle. Depending on the schedule, you can enjoy a bright daytime market or the atmospheric 'Night Marche.' During transit events, the area becomes a pedestrian paradise, allowing you to wander freely through a variety of shops and discover limited-edition menus and local specialties.
The following is the 2026 schedule. Please note that times and formats (Transit, Night Marche, or Civic Plaza) vary by date:
The venue is the area around Ote Mall in central Toyama City. Ote Mall is a beautiful cobblestone street stretching approximately 290m north to south. It is easily accessible via public transportation within Toyama City, with a Toyama Light Rail (streetcar) stop nearby.
The atmosphere and venue scope change depending on the event format. During 'Transit' events, the area becomes a wide-open pedestrian zone. During 'Night Marche' events, you can enjoy a romantic atmosphere with the streets beautifully illuminated. Since vendor lineups change every time, there is always something new to discover!