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60th Otaru Ushio Matsuri PR Caravan

Guide

60th Otaru Ushio Matsuri PR Caravan

5 min read

Event Overview

To celebrate the 60th anniversary of the historic Otaru Ushio Matsuri—a famous summer festival held annually in Otaru, Hokkaido—a special PR Caravan will be held at Mitsui Outlet Park Sapporo Kitahiroshima. This is a unique opportunity to experience the energy and charm of a traditional Hokkaido festival in the familiar setting of a shopping mall.

Highlights & How to Enjoy

The main highlight is getting a firsthand taste of the festival's atmosphere before the actual event begins. The Otaru Ushio Matsuri is a lively celebration of Otaru's maritime history and bountiful seas. This PR Caravan offers a unique, immersive experience where you can encounter the festival's excitement right in the middle of your shopping trip. Expect engaging performances and displays that showcase the charm of the festival.

Schedule

Date and Time: July 20, 2026 (Monday)

Scheduled Time: 13:20 - 14:40

This is a limited-time event to experience the buildup to the main festival. Feel free to drop by during your shopping or meal breaks.

Venue & Access

Location: Mitsui Outlet Park Sapporo Kitahiroshima

The venue is conveniently located for shopping in the Hokkaido area and is easily accessible by car or public transportation. Please check the facility's official website or on-site signage for the exact event location within the mall on the day of the event.

Participation Details

This is a casual PR event; no specific seating or registration is required. Visitors to the mall can naturally gather to enjoy the festivities. It is a great way to learn more about the traditional summer culture of Hokkaido while enjoying a day out.

What to Bring & Dress Code

No special preparation or dress code is required. You can participate in your regular shopping attire. However, as the event may take place in an open or outdoor area, comfortable clothing is recommended.

  • *Payment Methods**: Participation in this PR event is free. For any shopping at the facility, credit cards and electronic money are widely accepted alongside cash.
  • *English Support**: As this is a promotional event, detailed English explanations or support may be limited. We recommend checking facility signage for information.
  • *Reservations**: No prior reservation is required. You can join freely by visiting the event area on the day.