Guide
Masugata Jizo Matsuri is a traditional festival with a profound history. It is celebrated as one of the "Seven Great Festivals" of the Gujo Odori tradition dating back to the Edo period. The origins of this festival trace back to 1864, rooted in the devotion to the Jizo deity to pray for the prevention of epidemics and the well-being of the community. Today, it remains a vital cultural event that continues to draw deep faith and participation from the local people.
The true magic of this festival lies in the "Odori" (dance) performed right in the streets. Rather than a static performance, the entire street becomes a lively stage where the energy of the community flows through the air. You can feel the traditional rhythms that have been passed down since the Edo period and witness the heartfelt dances up close. The striking contrast between the solemn prayers to the Jizo deity and the high-energy street dancing creates a truly unforgettable atmosphere.
The event will take place on August 24, 2026. The dancing performances are scheduled from 8:00 PM to 10:30 PM. Since it is a late-night event, you can enjoy the magical and energetic atmosphere as the traditional streetscape lights up under the night sky.
The festival is centered around the streets of Kami-Masugata-cho. The historic streetscape itself serves as the main stage for the festivities. Please check local signage or directions on the day for specific routes and nearby access points.
Masugata Jizo Matsuri is a deeply rooted community tradition. The street dances are incredibly high-energy, creating a unique sense of unity between the performers and the spectators. As the event takes place at night, it is helpful to prepare for a nighttime outdoor environment to ensure you can enjoy the festivities smoothly.
As this is an outdoor nighttime event, we recommend wearing comfortable clothing that allows you to move easily. It is also wise to bring a light jacket or shawl to accommodate any changes in temperature after sunset. For specific rules, the latest updates, or payment information, please refer to the official website.